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WORK WITH US

LOCATION

Seattle
New York
San Francisco
Tokyo
3131 Western Ave
Suite 510
Seattle, WA   98121

t 206.674.7808
f 206.674.7909
info@girvin.com
360 Riverside Drive
Suite 7D
New York, NY   10025

t 212.924.7331
f 212.924.7310
williams@girvin.com

t 206.674.7864
m 925.212.0140
f 206.674.7909
mack@girvin.com


The Design Associates

t 03-3404-0328

info@thedesignassoc.com

GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

The Design Associates | Tokyo

MŌDRN

The Challenge


MŌDRN for the Masses

Team members at Walmart.com were looking for a naming solution, as well as a positioned brand identity for a new line of upscale furniture, design: managed and curated, built for an emerging demography of customers: younger, more design conscious and willing to invest in quality home furniture solutions for their evolving audiences.

The Solution


Furnishing Solutions

GIRVIN’s team built a naming solution pathway using their IDEATOR® methodology—with customer research, demographic targets, positioning studies, messaging foundation, rounds of solutions and finally arriving at MŌDRN as the key new furniture brand innovation. GIRVIN created a bespoke typographic solution, as well as the collateral and packaging guidelines for a systemic application online at Walmart.com, as well as print and packaging.

Testimonial


AMAZING! I know it’s been a long journey for us all, and looking back, I am so proud of everything that the team accomplished in this journey. We are super excited to share this final deliverable out to the team, and we have received a lot of positive comments already on the work that we’ve already shared”.

TINA SO | Private Brands Group | Walmart.com