The Challenge

Well Suited to Survive

Nordstrom is a family retail empire that dates back to a shoe store founded in 1887 by patriarch John W. Nordstrom. After generations of growth and change, Nordstrom came to GIRVIN with a legendary reputation for customer service but with a gradually aging, “establishment” persona. Nordstrom’s challenge was to infuse vitality into their brand with fresh, invigorating ideas and approaches.

The Solution

Oh, the Urbanity!

GIRVIN’s team engaged with Nordstrom over the course of a 25 year relationship. At the heart of their comprehensive identity is a custom-designed alphabet created solely for Nordstrom. From that basic DNA arose a broad and cohesive program of brand communications, from brandmark and color palette to retail support, packaging and environmental graphics with the spirit of authenticity and exceptional craftsmanship that defines the brand.

Retail Perfection

Naming an athletic brand

Retail Perfection

Floor Patterns