GIRVIN’s project leadership can assemble the talent to build restaurant brand evolutions to effectively accommodate a changing market, by creating new strategies and visual style. We believe in the art of the storyteller and that brands are essentially narrative experiences that people can love, share, relate and return to again and again. It is hard to forget stories that are happily shared, and most people never do.
GIRVIN’s work at Pearl was to re-frame the existing Trader Vic’s restaurant into a new concept. GIRVIN organized and coordinated a completely new brand, the PEARL, developing the restaurant’s name, identity, environmental design, outdoor and indoor signing, interior, construction coordination, print materials and interactive design.
“From our brand positioning and market strategy, to our sense of style, our interiors, our brand, our printed materials, our signing, and ideas on decoration and art — it’s all come together with GIRVIN’s group leading our partnership to make this happen. And, while other restaurants are struggling, we’re not only meeting our targets, but we’re beating them. We’ve got great press, great connections with our clientele and our community is growing. Our reputation is emerging. And GIRVIN’s group took us from an opening dream, an inspiration, to reality. We highly recommend the GIRVIN team.”
Bradley Dickinson & Mikel Rogers | Founders and Dreamers | R&D Hospitality