GIRVIN partnered with the founding leadership team of the Raikes Foundation, including Jeff and Tricia Raikes, in building the groundwork for the Raikes Foundation brand. GIRVIN’s Seattle strategic design team built a corporate brand exploratory workshop, the BrandQuest®, as a collaborative co-creation session to examine and define the soul of the Raikes Foundation, their team’s visioning, storytelling, design strategies and attributes.
“Thanks for putting together such a compelling presentation – and strong range of options – for Jeff and Tricia. They were obviously energized and enthusiastic about the possibilities, and I know Tricia is already thinking hard about how she will narrow her options and where she will solicit feedback. She definitely realizes the dangers of casting too wide a net, so I’m sure she’ll consult a small but influential group of voices.”
Dave Bowermaster | Brand Director