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WORK WITH US

LOCATION

Seattle
New York
San Francisco
Tokyo
3131 Western Ave
Suite 510
Seattle, WA   98121

t 206.674.7808
f 206.674.7909
info@girvin.com
360 Riverside Drive
Suite 7D
New York, NY   10025

t 212.924.7331
f 212.924.7310
williams@girvin.com

t 206.674.7864
m 925.212.0140
f 206.674.7909
mack@girvin.com


The Design Associates

t 03-3404-0328

info@thedesignassoc.com

GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

The Design Associates | Tokyo

SANZI BEAUTY

The Challenge


A quest for inner potential

The leadership of Sanzi was looking for a refreshed brand cohesion—a more dramatic statement on shelf—and enlisted the creative team at GIRVIN’s NYC office in the effort.

The Solution


Tapping into the power of Z[I]

GIRVIN designers organized a kick-off workshop to clarify goals and project exceptions for an imaginative study of how a refreshed look and feel for Sanzi might be achieved. Sanzi products are dedicated to 100% vegan-based ingredients for healthier, more lustrous and beautiful hair. GIRVIN’s team focused on striking memorability—with dramatically canted design elements, emphasizing the brand name ending “Zi” as a visual mnemonic within a stacked structural arrangement, with softening gradations for a presence both arresting and indelible.

Client Perpective


WOW…! Robin and myself are actually speechless to be chosen, you guys all design so many beautiful brands and you choose Sanzi ! We are so appreciative of all of you and your hard work and it’s an honor to be chosen.
We’re SUPER EXCITED…!”

Rob + Robin | Sanzi