Sebastian
The Challenge
Untamed Beauty
Procter & Gamble and Sebastian International leadership approached GIRVIN to help get back to Sebastian’s roots and create a compelling narrative for the beauty brand to give it new shine and definition in the competitive landscape.
The Solution
Be Fearless
To craft a compelling brand story for Sebastian, we studied the genetics of the brand, the family, and its history to establish a foundation. Then we convened with the spirited and assertive team of Procter & Gamble stakeholders to forge a creative brand partnership—an alliance among minds and passions to discover emotionally resonant solutions both true to Sebastian and in alignment with P&G principles. Together we explored the competitive landscape, brand personas and archetypes, and desired brand traits to uncover a core “Culture of Fearless.” From that jumping off point, we orchestrated product names, color strategy, key messaging, and visual criteria to develop a striking and cohesive brand design language, imbuing life to new packaging systems.
Strategy
Story
Identity
Messaging
Packaging
As typography and color standards become established, GIRVIN designers put the visual brand language into play, as each product line takes shape, inhabiting its own place while hewing true to the overall brand personality.
“
I am extremely impressed with the Girvin team’s ability to deliver great material in such a short period of time, and they know how to work with the consumer; listening, challenging, learning, and bringing back great thinking.
We chose the right design team to create the most innovative brand in the professional hair product category. This is absolutely awesome work and we are thrilled by the visuals. Girvin is a great design firm and I LOVE working with them."
Jean Baptiste Salvado | Sebastian Design Manager | P&G
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