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WORK WITH US

LOCATION

Seattle
New York
San Francisco
Tokyo
3131 Western Ave
Suite 510
Seattle, WA   98121

t 206.674.7808
f 206.674.7909
info@girvin.com
360 Riverside Drive
Suite 7D
New York, NY   10025

t 212.924.7331
f 212.924.7310
williams@girvin.com

t 206.674.7864
m 925.212.0140
f 206.674.7909
mack@girvin.com


The Design Associates

t 03-3404-0328

info@thedesignassoc.com

GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

The Design Associates | Tokyo

Sebastian

The Challenge


Untamed Beauty

To craft a compelling brand story for Sebastian International, the GIRVIN team studied the genetics of the brand, the family and its history to establish a foundation. Then we convened with the spirited and assertive team of Procter & Gamble stakeholders to forge a creative brand partnership – an alliance among minds and passions to discover emotionally resonant solutions both true to Sebastian and in alignment with P&G principles.

The Solution


Be Fearless

Together we explored the competitive landscape and archetypes, brand personas and desired brand traits to uncover a core “Culture of Fearless.” From that jumping off point, we orchestrated product names, color strategy, key messages and visual criteria to develop a striking and cohesive brand design language, imbuing life to new packaging systems.

And Beyond


As typography and color standards become established, GIRVIN designers put the visual brand language into play, as each product line takes shape, inhabiting its own place while hewing true to the overall brand personality.

Client Perspective


I am extremely impressed with the Girvin team’s ability to deliver great material in such a short period of time, and they know how to work with the consumer; listening, challenging, learning, and bringing back great thinking.

We chose the right design team to create the most innovative brand in the professional hair product category. This is absolutely awesome work and we are thrilled by the visuals. Girvin is a great design firm and I LOVE working with them.”

Jean Baptiste Salvado | Sebastian Design Manager | P&G