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WORK WITH US

LOCATION

Seattle
New York
San Francisco
Tokyo
3131 Western Ave
Suite 510
Seattle, WA   98121

t 206.674.7808
f 206.674.7909
info@girvin.com
360 Riverside Drive
Suite 7D
New York, NY   10025

t 212.924.7331
f 212.924.7310
williams@girvin.com

t 206.674.7864
m 925.212.0140
f 206.674.7909
mack@girvin.com


The Design Associates

t 03-3404-0328

info@thedesignassoc.com

GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

The Design Associates | Tokyo

Wild Alchemy Café

The Challenge


Smoothie Transition

The power of change, or transmutation, is an essential principle of alchemical thinking—and it’s all about balance, symmetry, and equality. Wild Alchemy founder Colleen Morgan, and partner Alison Davis, wanted to bring this principal to the forefront of their organic cafe. They had a dream about a mystical amalgam of nutrition and thoughtful plant-based deliciousness to bring preventive support, healing manifestation, and wholesome health-making foods. But how to build this as a disciplined design system, and have it translate smoothly to a franchising program?

The Solution


So Munch Better!

GIRVIN partnered with the founding team to build a unified solution set that conceptually strings directly back to foundational brand strategy sessions (our way-finding BrandQuest®). Our team drafted a naming strategy, created identity and design systems, signage solutions, brand patterning, packaging, print, and menu systems. All for a transformative and cohesive look.

And Beyond


Yes, its been a great success! Our customers love the new brand.
And…there is so much more in store 🙂
I believe in you and your team! “

Colleen Morgan | Founder | Wild Alchemy Cafés