Louis Vuitton | Truth in the Telling
Forging Authentic Brand stories: Examples, Challenges and Directions If telling the truth becomes questioned in a branding proposition, then how to right the equation? With Louis Vuitton (LVMH) as a client, we've spent a lot of time studying the brand -- in the larger...
The New Starbucks | East Olive Way: Exploring Evolutions
Redesigning connections to community, experience design and retail food service "This incredible new store design represents our ongoing commitment and leadership in global store design and offers a new experience to the Capitol Hill neighborhood. You will have an...
Qualia: Yves Klein International Blue, Beauty and States of Being. Examining sensation, perception, beauty and the story of the brand — human, color and otherwise
Le Saut dans le Vide (Leap into the Void); Photomontage by Harry Shunk of a performance by Yves Klein Rue Gentil-Bernard, Fontenay-aux-Roses, October 1960. When the experiencer comes to the sensing of color, even brand color, what is the grasp, the embracement of...
Gaming and Entertainment Experience Branding: the Psychology of Luck
Mapping concepts of gaming procession and built design: exterior brand experience storytelling (what's this place about?); entry into the gaming world; sequencing gaming technology (red circles) for luck perceptions; creating visible targets for more hospitality and...
Scent and space: Betrand Duchaufour
Bertrand Duchaufour at Madison Avenue L'Artisan (photo Tim Girvin) Exploring the context of experience and the interpretation of place -- in scent. It's interesting, the idea of thinking about working in smell and place -- exploring the entanglement of scent -- the...
Simple sketches
Drawn from the heart: simple design prototypes from the 30s: design strategy and clarity of intention The heart of creative: drawing, sketching, roughs, comprehensives made by hand, brush and simplistic inspiration. A friend of mine in Santa Monica, composer Stuart...
THE LUSTRATION OF FASHION: ANTONIO LOPEZ AND RUBEN TOLEDO
THE SPIRIT OF FASHION ILLUSTRATION TAKEN TO ANOTHER EDGE. FINDING PERSONAL ALIGNMENTS, THE HISTORY OF THE PRACTICE. Antonio Lopez illustration Origin: lustration 1615–25; < L lūstrātus, ptp. of lūstrāre to purify, illumine. Seeluster1 , -ate1...
Fashion, Logos, Branding: Too Much Stuff?
YSL, American Eagle, New Era Customization and the Interpretations of the Crowd. What about brands that are your brand? Make your own world: Working at Yves Saint Laurent, I can recall a conversation about either oui or non -- the idea of more big YSL logo...
Human Brand | Art, Metaphor, Allegory, Story and Beauty: Richard Schemm
When We Are Mammoths: ARTPRIZE, Grand Rapids, exploring art brands, strategy and evolutionary storytelling Over time, we've explored the concept of the artist brand -- the human brand that exemplifies the reach to actualized storytelling and organized presentation of...
LIFEBOX + PAUL STAMETS
LIFEBOX + PAUL STAMETS: BUILDING COMMUNITY ENGAGEMENT IN GREENING PACKAGING. Shipping boxes as miniature forests. DREAMS, MUSHROOMS, ETHNOBOTANY AND THE CULTURE OF FUNGI I've been friends with mushroomologist -- read: mycologist -- Paul Stamets since our time together...