Blogs By Tim Girvin
H E L L O,
HEMA | The Netherlands | Retelling online retail
We've talked about, or I've written about, that idea of retail experience in the context of feeling what the environment might be like. What if there was the chance to tell that story online in a more compelling, livelier modeling? Rather than the usual stuff – stuff...
Tony Stark | The Iron Man
Anthony Edward "Tony" Stark is the man in disambiguation -- confused on one front, solid as iron, in another. His metal clad skin covers a soul that is torn and sheared in seething pain. Iron, clasps heart. And exploring the signature of Tony Stark -- at once, the...
The Spiderwick Chronicles: Exploring story in journal narrative
For about 15 years, I've been using the journal as a kind of narrative to my life. More like a scrapbook, it's a gathering of ideas and experiences that relate to what I've seen, reacted to, contemplating, in the spirit of my creative examinations. The journal is the...
the final stroke
.... I'd written about Ken earlier, the work that he was doing on this sidewalk. I'd surely offer that Tony Goldman, the developer, should be applauded for his winning (and willing) innovation. Must be a visionary, to implement this street art, as an adjacent...
BrandQuest® — new brand strategy and story: the metaphor and the vision from the roof
In a way, this story is about shifting brand visioning. And it's early enough, for this story, this client -- that I can't really reference the brand name. But people ask, what is it like -- what do you do? What happens? Brand development and the questing methodology...
What’s Your Story?
I'd met Trish May, the foundress of Athena, several years ago -- perhaps closer to a half decade now, considering our history in partnering on her business launch. She was a Microsoft executive with some serious international business strategy and marketing exposure...
Nomenclature | Acceleration and Incubation
I'm always looking back. But never staring. All ways looking. In all ways -- exploring. Looking deeper. And in way, that's something to the way the we work, we think. Look deep. Go further. Be in: their there. Where they are. What that means is doing brand work that...
Designing in an authentic world
There is a mythic dimension in the character of storytelling; it's an ancient tradition -- it reaches to deep archetypes and cyclical patterns that show themselves repeating ways in which messages can be understood and shared -- and how they can be embraced. But it's...
The long tail, the tailor and conceptions of retail design
I've been working on this cover design for Wired. And it will be the kind of cover design that, in some manner of streetside merchandising, will literally leap to the street. Bold. Simple. When I first got the call to do this, it was from a friend, Margaret Swart,...
Pursuing Truth | Presentation for the Luxury Marketing Council
I spoke to the Luxury Marketing Council about the concept of truth -- authenticity -- in the context of branding. It was more than that. It was also about the nature of the story, as part of the character of brand expression. It's never just the story -- alone. It's...