Blogs By Tim Girvin
H E L L O,
Brand Psyche | Examining brand relationships and human personality profiling
GIRVIN’s Strategic and anthropological brand research in global enterprise, personality, and profile testing. What is the line that moves towards marketing to the psychic space of a person? How do you find the heart of a relationship? Brand to person? Person as brand...
Brand, storytelling, presentation and spectacle: Steve Jobs
"Steve Jobs 1955-2011" by segagman is licensed under CC BY 2.0 Exemplars of Apple Messaging and Brand Product Events: Theatricality and entertainment marketing strategy in the presentation of ideas. Being one whose livelihood is wholly built on the premise of relevant...
Notes on brand, strategy, story and hybrid messaging
Brand strategy exploration: Yves Saint Laurent | Girvin: 2007 For a presentation on entrepreneurship, branding and emotional content to the Nanyang Technological University, Singapore GIRVIN'S FOCUS has been directed to the concept of brand development and innovation...
Exploring Personal Brand Development | The Human Brand and the Search for Meaning
Every brand is designed by a human; and built for a human, yet we don't often think of ourselves as living brands. The notion of branding is based on premises that are thousands of years old; it's less about the proposition of being merely a business enactment and...
Brand Instinct: The human sense of connection in community
Studying the context of intuition in branding When we've had the opportunity to explore the notions of testing -- locally, nationally, internationally, even in micro-community and localized interceptions -- it's interesting to consider what is sensed, in the testing,...
Brandspirit: The Ancient Concept of Ch’i in the Design of Identity
The study of the Sixth Century Legacy of Hsieh Ho "Energy is eternal delight". William Blake Earlier in my career, decades back, I was exposed to the study of classical Chinese art theory and its applications to art, architecture and spiritual principles. This was...
Art Wolfe | Exploring a human brand of curiosity, discovery, love
Art Wolfe | Wikipedia imagery file Creative Commons Attribution-Share Alike 3.0 Unported The brand that is a living, loving being. Art Wolfe and I go way back -- decades; but my personal relationship with him goes back further -- into the recesses of my younger years,...
HEMA | The Netherlands | Retelling online retail
We've talked about, or I've written about, that idea of retail experience in the context of feeling what the environment might be like. What if there was the chance to tell that story online in a more compelling, livelier modeling? Rather than the usual stuff – stuff...
Free! Wired Magazine and Chris Anderson, the Long Tail continued…
Margaret Swart, a friend from long back, asked for me to do something that one might think of as odd. Unusual. That is, to create a hand-lettered cover for one of the top rated technology magazines there is: Wired. A magazine that uses a hand drawn script for the...
The letter
The very center of the work that I do lies here, in the heart of the letterform. There can be just that one touch, that relates to the person. D.4-D. The letter, big or small, translates to content. c1460 G. ASHBY Policy Prince 648 Poems (E.E.T.S.) 33 Yf god sende you...