Blogs By Tim Girvin
H E L L O,
Luxury, Value & Money: The Emerging Challenges in the State of Luxury Products
What is holding? What is held? What is memory? What is valued? I gave a talk this past week to the Luxury Marketing Council in NYC, and this overview, in recollection, was about truth. Actually, it was about the weaving of truth in product portrayal. And it reaches...
The Human Brand
While it might seem profoundly obvious, the brand is inherently human -- it's about people, connecting to other people. People create brands -- the notion of a brand DNA is nothing but an explication of the concept of the precisely personal character of the human...
The 15 Questions: The Natural History of Tim Girvin
1. How did you get your start? My start? Raw curiosity for one. That's where it all started, that drove, and drives everything that I am made of. I am one that is easily enchanted by content. I can be ignited in a moment, if the right spark is there. A love of the...
Apple As Luxury Brand
"Apple Store - Downtown New York" by JeremyMP is licensed under CC BY-NC 2.0 . I first met Steve Jobs in the 80s. Actually, it was at Stanford. He was there, speaking. And I was there, listening. Afterwards, I went up to introduce myself. And we went from there. I...
what way, found, what path, known?
I've been drawing -- painting -- things like this for some time. And, well, they're flat. There are two dimensions. The black, the white. And the space, between. And then, too, there are translations of the energetic content of the brushstroke and the drawing, that...
Cut Rock | Rock Cut: soul patterning
http://www.kenrock.com/ I'd met Ken Rock, sitting on the sidewalk. That's what he does, part of the time. Sit on the side walk and hammer away. Looking from further down the block, I'd wondered what that person was doing. It was nightfall. And it was cold. Bond...
Claude Chirac | Director of Communications | PPR | 12.16.07
I'd read the news about Claude Chirac in the past, studying her -- in the political management of her father, Jacques Chirac. While she's been defined as chilly, the fist of steel in an Herm glove, I believe that her character has more to do with her sense of...
40 Bond | Ian Schrager | Brand + Architectural Patterning |12.2.07
I've offered some expression of the opening vision of 40 Bond and I've been watching the evolution of that project. I went back. I had a couple of meetings in that area, NOHO, I'm guessing. Kimberly Sheppard from Gabellini | Sheppard. And Clodagh's right there, too....
Yves Saint Laurent | the personal, the person
I'd worked for Yves Saint Laurent to explore the story in the context or retail design and brand strategy a year ago -- working under the leadership of YSL President Laura Lendrum and her EVP | Retail Design, Claudia Cividino. The work was a gathering, a collective...
Luxury | Tom Ford | Moscow | IHT
I had the chance to listen to Tom Ford, and to meet him, at a CEO Summit for WWD | Beauty | Miami. Nice man. Incredibly articulate thinker, as well. And this was, formally, before the announcement of the Tom Ford brand. Shirin Von Wulffen, a person I worked with at...