Blogs By Tim Girvin
H E L L O,
Umberto Angeloni | The New Truth in Luxury (and everything else)
I am looking for truth. Looking at finding truth. Looking for businesses -- and people -- that are about truth fullness. That the story that they tell is a robust expression of the inherent character of who they are. And in exploring that premise, I came across...
Michael James Hawk | Green light
There's person that works with me, at Girvin, Michael James Hawk. He's an able researcher: need some added content, a reflection on a new client, gathering presentation material, managing Google research, studying the inbounds on Girvin.com -- he's the man. All that....
Direct marketing and brand identity
As a developer of campaign theming, in direct marketing development, ranging from department stores to retail products, theatrical marketing to entertainment design, the soul of the direct marketing story can lie in the very heart of the conceptual visualization --...
Small business branding basics
The issue of branding is more about gathering differentiation; it's a way of telling a distinctive story that positions the company in a way that is discrete from the competitive fray. And it just might be that -- a story. What do you really remember about a person?...
True Stories | framing narrative in brand, story and experience
The brand story as a communications tool, in brand management and experience design. What is brand, what is story, what is message, what is experience? What changes are emerging in the concept of branding, storytelling, community and communications? What direction, if...
Lines of thought: sight lines
What about lines? I've been thinking about them. And they're everywhere. Obviously. But what I'm curious about is the patterning of the line -- and what lies in the heart of the line. How's it made? What gesture within? And the designed line. And each of us has our...
Celebrate — Move: by numbers | WOW | Cibone Retail | Tokyo + Bloomingdale’s | designtide
This is about identity, visualizing and animation -- and retail. And something I'd tried to do, but couldn't. And someone (WOW | Tokyo) that did. My story. Their story. ---- Last year, I'd worked on this idea of projecting this giant animation of an outgrowth of...
Amouage | The storytelling | 25 years
https://www.amouage.com/ What's the story, what's the layering behind the fragrance, that leads to the story. Fanny Adams, Paris, tells this story. November is also a month to celebrate for Middle Eastern perfume company Amouage, which launches two new fragrances this...
Scent, shopping experience and mind fullness.
There are two attributes of experience in shopping. One is purely acquisitional -- that is, merely on the notion of action and purchase; there's no focus other than that, in acting and acquiring. You are looking for something and you want it, you buy it -- and then...
Dance Library of Israel Nov 12, 2007 Event | The Harvard Club
11.12.07 Photo by Alex Erikson | Capezio Brands Dance Library of Israel at the Harvard Club. The annual gala this year awarded Paul Terlizzi, CEO of Capezio, its prize for outstanding achievement and contributions to the arts and dance community. And we're proud to be...