Blogs By Tim Girvin
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BUILDING BEAUTIFUL BRANDS: CAUSE MARKETING, HUMANITARIAN BRAND-BUILDING AND CHARITABLE PROMOTIONS. I REALIZED, SOME TIME BACK, WORKING FOR AS LONG AS I HAVE, THAT BUILDING BEAUTIFUL BRANDS, HOLISTICALLY RICH, ROBUST AND BEAUTIFUL, VISUAL AND TEXTUALLY ARTICULATED...
RETHINKING BRAND AND ITS ARMATURE: ALLEGORY, MYTHIC AND SYMBOLIC DESIGN TACTICS: METAPHORICAL VISIONS AND THE CUMULARITY OF CLOUDMIND®
IF THERE’S A QUEST TO CREATE A NEW SURFACE, RESKINNING IMAGINATION: THEN WHAT LIES BENEATH? In a recent set of workshops, working out of state, with a brand team and CEO, there was a journey into the deeper side of the brand’s essence—the “what does this brand really...
BRAND MYSTICISM
EXAMINING THE DEEP SPACE OFSOULFUL BRAND STRATEGY. W H A T I F? You were to think: "really—there’s something deeper, more profound, more magnetically, more soulfully powerful about the enterprise that I’m working on.” There’s more. Really? Perhaps you did...
TIM GIRVIN, LLOYD REYNOLDS AND STEVE JOBS, THE CALLIGRAPHIC CONNECTION AT REED COLLEGE
CONCEPTIONS OF ITINERANT LEARNING—EXPLORING THE "GO THERE, GET OUT OF HERE" MODELING OF EDUCATION. “YOU COULD LEARN MORE IF YOU ACTUALLY WENT THERE.” I was talking to an LA team on my traveling, vagrant-based approach to learning—leaning-in to learn by going remote,...
THE PRESENTATION AT FUTURE IN REVIEW | THE CONFERENCE: FIRE2018
THE DESIGN VOCABULARY: VISUALIZATION, MESSAGING AND THE PATTERNING OF IDEAS, MARKS AND MEANING. I had a chance to present, at the behest of the esteemed Mark Anderson a string of ideas at the Strategic News Service presentation of FiRe at the Stein Ericksen Lodge in...
Protected: DESIGNING THE IMPOSSIBLE: MISSIONS IN GRAPHIC IDENTITY
There is no excerpt because this is a protected post.
DESIGN AS A PORTAL | THE SYMBOLISM OF MAGICAL INTENT
THE DESIGN OF TALISMANS, AMULETS AND THE PORTALS OF PERCEPTION What if there was an ancient theory about the nature of marking, that the making of marks had a powerful transformative character — a mark is a perceptual portal? One stroke, an idea is born, an energy...
COWBOY UP | BRAND STRATEGY AND DESIGN FOR COWBOYS
WRANGLER®, BADLANDERS AND COWBOY SPIRIT. DESIGNING BRANDS AROUND AMERICAN COWBOY ETHOS. I noted the Wrangler event in Vegas [now running] and it reminded me of my journeys into farm-work, bull riders and cowboy culture — here and abroad. We have deep history in the...
THE CODE OF THE MESSAGE | THE DESIGN OF THE ALPHABET
THE ILLUSTRATION OF THE MIND: FROM THOUGHT TO WORD IN DESIGNED LETTERFORM LINGUISTICS | ALPHABETS AS BRAND VOCABULARIES. Working on hundreds of logos and corporate identity packages, in decades of design and brand development for clients around the world, over time...
THE SYMBOLISM OF THE ROPE, TYING AND THE KNOT
THE THREADING OF IDEAS: THE WEFT, WARP, AND LOOM OF DESIGN As a designer, there can’t be a metaphor more powerful than weaving — the ultimate layering of storytelling — the fantastic pattern-maker and emblem of discovery. In our work, we persistently speak to the...