Blogs By Tim Girvin
H E L L O,
Brand Instinct: The human sense of connection in community
Studying the context of intuition in branding When we've had the opportunity to explore the notions of testing -- locally, nationally, internationally, even in micro-community and localized interceptions -- it's interesting to consider what is sensed, in the testing,...
News Update from Tableau Software
Sometimes, there's one sticky adhesion, one magnetism that links people, brands, projects together. When I go into a new client's office, the one elemental attribute of the interiors that I study are the books. What books are there? What's this person reading? What's...
Scent
Scent is the most powerful of the five senses. How can companies use scent to attract customers? How can it be used as a marketing tool? It's important to think of scent as a kind of layering of experience. For example, scent alone won't instantly transform a prospect...
American Graphic Design
design -- the implementation of the signature, the marking, the descriptive curve, has always been that thing which crosses borders -- for the sharing of one thing makes its way to another -- it's found here, signed, and extended there...and with that, it's a wonder...
Tim Girvin + Claudia Cividino / Luxury and the Huffington Post
The point, to the discussion, our talk, our sharing -- is really simple. Is luxury, really, luxury? Or merely smoke? Where's the legacy, the story, the craft, the making, the beauty, the powered intensity of focus?? Or are we merely selling the skins of the idea?...
Sex and retail
I've been studying sex. And retail. Since I was a teenager. Not necessarily in that order. Nor presumably together. But I've been studying them. My first exposures to the concept was as a boy scout traveling in Europe, as an early teenager. What I'd discovered was...
Human Branding: Exploring emotional content in brand storytelling development
Seeds of Compassion | The Kirlin Foundation It's interesting to note, sometimes, how entrepreneurs look at the premise of their enterprise as being, fundamentally, operational and transactional. There are literally thousands of businesses that operate otherwise, but I...
Miami
We win Canyon Ranch Living in Miami; while the winning is grand, the vibe of Miami is curious. It’s moneyed, but cultural — to the arts — vacant. The sensing is all about the transport of snowbird capital, from the north, to the south, from the far south, back to...