Blogs By Tim Girvin
H E L L O,
DESIGN AS A PORTAL | THE SYMBOLISM OF MAGICAL INTENT
THE DESIGN OF TALISMANS, AMULETS AND THE PORTALS OF PERCEPTION What if there was an ancient theory about the nature of marking, that the making of marks had a powerful transformative character — a mark is a perceptual portal? One stroke, an idea is born, an energy...
BRAND CH’I: THE ENERGY OF BRANDS AND THE FORCE IN THE FLOW OF CH’I
THE STUDY OF THE PAST TO ROLL TO THE FUTURE: INVESTIGATING THE HERITAGE OF ART, ENERGY, MEANING, MEMORY AND CONTEXT IN THE WRITINGS OF HSIEH HO, 6TH CENTURY CHINESE ART CRITIC. It’s been said by one that “Energy is eternal delight.” William Blake As I keep working...
MYSTICAL BRANDING
THE JOURNEY TO THE HIDDEN CENTER OF THINGNESS [the it]: THE HEART, THE MEANING, THE MEMORY AND THE MOMENT IN THE MOMENTUM IN BRAND MYSTERY. What is the being of a brand? It’s a story. It’s a person. It’s a dream — it’s a visioning to another tier of neo-rightness and...
COWBOY UP | BRAND STRATEGY AND DESIGN FOR COWBOYS
WRANGLER®, BADLANDERS AND COWBOY SPIRIT. DESIGNING BRANDS AROUND AMERICAN COWBOY ETHOS. I noted the Wrangler event in Vegas [now running] and it reminded me of my journeys into farm-work, bull riders and cowboy culture — here and abroad. We have deep history in the...
ZEN BRANDS | THE CALLIGRAPHY OF NOTHINGNESS: THE MU KOAN.
DRAFTING ABSTRACTION — THE MYSTERY OF PRESENTING NOTHING AND ABSENCE OF PRESENCE. In our brand work, we’re always looking at how to “be there,” how to “present,” how to offer solutions that are about context, place-making, certainty of premise, a real promise and...
THE CODE OF THE MESSAGE | THE DESIGN OF THE ALPHABET
THE ILLUSTRATION OF THE MIND: FROM THOUGHT TO WORD IN DESIGNED LETTERFORM LINGUISTICS | ALPHABETS AS BRAND VOCABULARIES. Working on hundreds of logos and corporate identity packages, in decades of design and brand development for clients around the world, over time...
WEAVING IDEAS | THE SYMBOLISM OF THE NEST
THE HORNET’S NEST OF INSPIRATIONS When I was young, till now, I have a profound fascination with insects. Really, arthropoda—insecta, arachnida and crustacea. That’s insects, spiders and crab-like creatures. Those hard-shelled creatures of earth, air and water. I...
LOGO JOURNALISM | DESIGNING IDENTITIES AND TITLING FOR MOTION PICTURE BRANDING
Designing Identities And Titling For Motion Picture Branding.
BRANDCROWDS: THE JOURNEY TO MEMORY | METAPHORS, MINDS & MEANING.
The Quest for Meaningful Relationships and Memorable Commitments, Magnetic Brands. Strategies of change, impermanence and content: collaborative design and GIRVIN evolutions. I was talking to someone about history — my history — now four decades of continuous practice...
*EXPERIENTIALITY: HOLISTIC EXPERIENCE DESIGN AND SENSATIONALISM FOR BRANDED PLACEMAKING
Thinking processes for experience design strategy and deployment During the 1990-early 2000s, I spent time working with the Disney Imagineers and Park Strategists at Disneyland — designing experiences, brands and their integrated strategies in Orlando and Anaheim. As...