Blogs By Tim Girvin
H E L L O,
A Visit with Jorge Luis Borges
Jorge Luis Borges 1951, by Grete Stern in the public domain Sometimes, you meet with the most important people in your life’s learnings, in the most unexpected places. Discovering, and exploring, the mystical character of a man, a letter, a tower, a labyrinth, and an...
BRAND MAGIC: DESIGNING SIGILS, SIGNETS AND SYMBOLS
Design as a Transportive Tool ––––––– We’ve talked about sigils. Most of you might know about the sigil as a House Seal in the Game of Thrones. And I’ve written long about them — the sigil, the signal, the signature, the signing. The seal and the signet. I reach back...
Soul Brands | The Quest for Heart and Holistic Experience
Brand core: what lies within? The idea of finding the soul of the brand is something that many might immediately chafe against, or laugh out loud — the sheer presumption: brand = soul. But I’m finding that this is increasingly the place in which Girvin works, as well...
BRANDQUEST®
BRANDQUEST® INNOVATIONS AND NEW BRAND DEVELOPMENT Engaging leadership brand champions: studying the patterning of innovation, the struggle of the paradigm and the modeling of breaking brands free. As a business person, a planner, and a student of enterprise...
The Brand Design of the Doc Savage Legacy
What goes around, comes around— youthful lettering dabbles becomes a full time career. In GIRVIN's history as designers for theatrical marketing and advertising, we’ve got legacy, a heritage of literally hundreds of motion pictures — starting with kickoff logo studies...
The Three R’s of Branding: Relevance, Resonance and Relationships
And the Layering of Marketing Focus in SINGULARITY, ATTENTIONALITY, INTENTIONALITY | THEIR STRATEGIES IN BRAND DEVELOPMENT Resonance, Relevance, Relationships — the three indices of connection and community Brands have to matter to be unforgettable. Given the flooding...
The Icon of You
Personal Brands, Totems and Emblems Why does Tim Girvin love crows and ravens? It was just posted, again — a group of images on crows and ravens tagged “for Tim Girvin.” While that was happening, that posting, I was looking at an entity that was clearly looking at me...
Human Brand
Human Brand Strategies | Exploring the Ignition Between Personal Brands, Soulfulness in Action and Enterprise: What Lies within? And What Lies beneath? Photo by Dawn Clark, AIA LEED AP Every Brand is Made for Humans. Every Human Could be a Brand. What’s the Story?...
THE SYMBOLISM OF THE ROPE, TYING AND THE KNOT
THE THREADING OF IDEAS: THE WEFT, WARP, AND LOOM OF DESIGN As a designer, there can’t be a metaphor more powerful than weaving — the ultimate layering of storytelling — the fantastic pattern-maker and emblem of discovery. In our work, we persistently speak to the...
Brand and Mind
3M: Memory, Mental and Meaning. Sometimes we push a proposition in our work on brandspace that fails to take into consideration the bridging to a human scenario of mindfulness, meaning and the context of memory. All are — as would be obvious — aligned. But the notion...