The Brand Journey of REI | the Puck Building, Soho, NYC
Explorations, Archaeology, Design Integrations Puck REI, main floor -- Image above, shot 12.3.2010 ––––––––– My family has history with the Recreational Equipment cooperative. Earlier in our explorations of the outdoors, we'd travel to REI for camping equipment in...
Daphne Guinness | Brand Dominatrix
Those that own the brands, own the story to hold the brand -- and in offering that, carry forward their own story. Setting style, imagination, art and the making of scene, scent sent. “She is one of the – if not the – most stylish women living.” Designer and film...
Brands and the Quest for Meaning
Will meaningful brands empower the strategy of business direction: 2012? In these days, exploring the soul of brand in the human enterprise, we find the quest for meaning to be a recurrent theme. We are compelled -- in the trade of Girvin -- to explore the hearts,...
Campaign Strategies | Building Brandstories at Christmas
Bergdorf Goodman designing the street -- where legendary windows own the sidewalks. I reached to former CEO, Dawn Mello -- the retail legend, a friend in NYC. And my other "Dawn" pal. Dawn is a rare breed -- a kind of perfected myth of retail experience -- many...
The Design of Mission: Impossible; Hand-Built Titling Fonts in Movie Logos; the Brand Identity for Tom Cruise
Customized, illustrative typographic design for motion picture titling design. First off, to clarify, we didn't work on Ghost Protocol, out today -- but seeing the opening campaign, as well as the film launch in Dubai (and working there reminded me of earlier efforts...
THE LONG ROAD
While you're looking out, traveling the distant vista -- a long road, the living running -- the journey shall continue. And who said it would be easy? Craft, in the making of anything, building the outbound relationships to people, in the truth of it, will be fraught...
THE A GAME, TURNED UPSIDE DOWN
On the game -- of A. And the listening to the Z's. A friend, well meaning, referenced the idea of the A game -- A gamers, with other A gamers, win out on aligned results; they sync up -- sparks fly, cool stuff happens. Wowness emerges. Maybe. I think that sometimes...
SPEED DIAL | QSR DIGITAL PURCHASING: BRAND STORYTELLING + SELLING INTEGRATIONS
QUICK SERVE ACCELERATION FOR INTERNATIONAL FOOD & BEVERAGE Spending time working and traveling in Europe, it's invariable that there would be new insights that might be still unseen in stateside venues. As the food experience in quick serve restaurants becomes...
The Vibe of Place, the Context of Story, the Meaning of Connection
Could the connectedness of one person to another, the perception of placement be -- vibration? What is the vibe of this place? What is the vibe of you? What is the vibe of brand? It's possible that everything circulates, pulses, surges on the nature of vibe -- the...
Sara Carner | CARNER BARCELONA
IN THE SHADOW OF THE WIND, SCENT EVOKED, PERFUME DESIGNED ON THE BREEZE OF CONSCIOUSNESS IN THE BOOK, The Shadow of the Wind, written by Carlos Ruiz Zafón, there is a story, wrapped a story, hidden in a story -- a book, among many books, hidden in a mythical library,...