LEGENDARY CULTURES AND BRANDING: LEGACY BRANDS WITH SOUL
Brands with soul, brands that tell stories, brands that people care about. Are they built, made, restored, or managed? All of these, and more. LEGEND BRANDING: What is the heart of legend, most? Legend is derived from reading - the heart of the word is about...
The Leading Edge of Type Art: Fontology and Truth
The evolving legacy of type design -- the honor of the MOMA typographic collection Customized type design: the big screen, the building, the book. "Typefaces -- the building blocks of information printed or displayed onscreen—are design in and of themselves, even...
True Grit: Exploring the Branding of the American Western
The spirit of the cowboy, evinced in brand identity. The notion of identity speaks to a holistic rendition of story -- graphically drawn: sensately experienced. Brand identity is the nature of defining visually -- as a start -- then fully unfolding the layering of...
Brand Image and Ideation: Reflecting Dreams and Inspirations | Ben Gorham + Byredo
Brand as Dream (Image from the Fabulous Nobody's blogspot) In the decades of working with the inspired, the dreamers, the lovers, the ingenious and the intrepid -- I've learned something: people -- they make the brand. Brand is the fire of passion -- brands are made...
IGNITE THE FUTURE | Theories of innovation, brand, story and influence
Can creativity be defined in a brief? What is a creative brief -- and is there a point to being brief? No. Brands are inordinately complicated orchestrations. Being that they inherently involve relationships to humans, the idea of "briefness" is a less than valuable...
WD-40 | the brandstory in community ("ah, the perfume of jet fuel in the morning")
Rockets, lubrication and the innovative force of personality in the leadership of John Barry WD-40. Personally, I love the scent. Nothing like jetfuel in the morning. Someone commented, "why is that you always are smelling things first?" This is a story that I've been...
The Architecture, the Mind and the Memory: Notes on the Production and Place Design of "Inception."
Smashingshare.com The metaphor of the mind, architectural design and the secret of dreams The Architect from the film Inception (Warner Brothers) From the film: Inception A conversation with the inceptor and the architect Cobb: You create the world of the dream. We...
10 Billion Apps and the first stroke of inspiration.
"Making a dent in the universe" -- the drawn gestures of innovation and design strategy. We have a winner! The 10 billionth app, Paper Glider, was downloaded by Gail Davis of Orpington, Kent, in the UK. As the grand prize winner of Apple's 10 Billion Apps Countdown...
Why work? The fight club model of performance living
1.27.2011 Men Are Drawn to Competition-Based Pay Men were 94% more likely than women to apply for a job if its salary potential was described as being highly dependent on competition with other employees, according to John List of the University of Chicago. The online...
Love and the psychic space of brand strategy — Buyologicals: 2011
Girvin: Fontainebleau, Miami Beach Purchasing decisions: the link to distinctive attachment in biological analysis -- and Lindstrom's Buyology. The idea of the psychic space -- brand brainpower and impressionability. Is reaction just that: re-acting? Could buying be...