The Concept of Good
Card from Frances May, photo by Girvin What about goodness? Brand, story, soul, humanity, beauty. Why then, can one desire too much of a good thing. ["As You Like It"] I was speaking with a client about the nature of goodness, in the truth of the brand -- "what brand...
Starbucks logo: the design strategy of curvilinearity: does the softening curve attract touch?
Testing and response, does the arcing circular form suggest greater accessibility? "I'm soft, touch me -- more." Curves: more human, more lovable? There's a proposition (noted below) that the Asian populace relates more positively to curve on curvilinear design...
Possessed by an idea: mapping collaboration, sharing and the crowdsourcing of genius
Olivier Beauchesne at Science-Metrix The flow of innovations and the interplay of minds. There was an idea, an inspiration, and it was shared, and went from one to another, and another. Then the world knew. It's interesting that the idea of genius -- the ancient...
CONTEMPLATING THE SPACE OF INNOVATION: The workplace of newness, now.
The designed space of innovation, design labs, incubation works and architectural evolution. Over time, working around the world and linking into innovation environments, the idea of designing a working laboratory for innovation is something that ranges from raw...
Speed Thrills. Slow spills.
Girvin | Delano, Miami Beach, Fl. A meditation on the concepts of speed and pace -- in the relationship with anyone, anywhere, anyplace. Do you find yourself hurrying past the conversation that you're having? Are you looking ahead, in passage against where you are...
THE LONG REACH | Story Flow and Dispersal
THE LONG REACH | Story Flow and Dispersal -- the Nature of Influence and Connection: Crowd Panic Strategies Crowds, panic, flow, clustering and the flow of information -- Brands, stories, communities -- observations at the roadside. How does one story become another...
Brand Posse | Staging brands and performance: Rodarte
Design, community, embracement, love -- how does the crowd gather round? And when they do, what is the story that they tell? It is about truth, telling, holding, relationship. Talking today, about the early days (several years back) reviewing the transitioning of Yves...
Enchantment, engagement and embracement in the layering of brand messaging, visualization and experience design
What do you know? The mystery of mind, message and meaning. I was thinking about that question -- someone asked me: "well, what'cha know?" And I contemplated the depth of the question. It's just as powerful as "what's your story?" I thought about it: "really, what do...
The Bridging of Creativity — Strategy, Design, Fashion, Fragrance and Experience: the Scent of Ice: Andrea Maack
www.AndreaMaack.com The smells of stone, fire, snow and the sea -- the perfume of Iceland: I walk the fragranced way. Every corridor, is a sequencing of scent. Every road, an avenue of smell. Each pathway, the censed notation. I do dream about the crossing guard of...
The Ring of Steel: Steve Jobs | and the Leadership Circle at Apple
The Fresnel light lens as metaphor Image: Girvin The rippling of leadership strategy and structure: brilliance, radiance and the rays of innovation. The metaphor of the amulet, the charisma and the vibe of Apple -- prophecies of evolution. There are those that might...