Blogs By Tim Girvin
H E L L O,
The Touch of Patterning | Sensate Brandspace, Building Brands, Branding Built Places
WHEN YOU THINK ABOUT IT, A KEY POINT OF RESONANCE IN BRAND EXPERIENTIALITY* COMES DOWN TO THE HOLISM OF SENSATION. How does it feel? How unforgettable is the holism of your feelings— or your guests feelings—about it? For many of us, that would be what we see—but...
The Designer’s Grimoire | The Symbolism of Marks
GIRVIN’s Symbolic Patterns for Interiors and Meaningful Graphics in Placemaking Any designer knows that a simple plane, an empty piece of paper, a coverless book, an empty package or the “undefined” skin of a shopfront is a presence without place—there’s no story,...
THE MIGRATION OF SYMBOLS
THE REPETITION OF DESIGN AND SYMBOLICAL PATTERNING: ALLEGORICAL BRAND DESIGN. IN THE EXPLORATION OF THE DESIGN, PRINCIPLES OF EXPRESSION AND THEIR TRANSLATION OF IDEAS, THERE ARE PATTERNS THAT EMERGE. In the journey of the work, the act of designing—that is, the...
Your Gut
INSTINCTUAL RESPONSE AND BRAND STRATEGY—THE SENSATION OF INTUITION. THERE’S A QUESTION, HOW DOES THE ANSWER FEEL? IN THE RANGES OF RESEARCH, ONLINE, INTERCEPTIONS, FOCUS AND DEMOGRAPHIC QUAL/QUAN/QUERY—HOW OFTEN DOES THE RESULT PLAY TO “I HAD A FEELING…” O P E N?...
WANDER. WONDER. WISDOM.
THE ART OF GETTING LOST. BRAND STRATEGY, GETTING LOST AND THE JOURNEY TO BEING FOUND. ALL THAT WANDER SHALL BE FOUND The Quest for Metaphor, Personal Symbolism and the Iconography of Journey IN THE WORK ON BRAND, THERE’S AN EMERGENCE: ENTERPRISES THAT LOSE THEIR WAY....
Mary, Queen of Scots Movie Titling: It’s No Hatchet Job
By delving into these women, Elizabeth I and Mary, their history, and their passions, we developed ten identity renderings for Mary, Queen of Scots.
LOVE MORE OFTEN
BUILDING BEAUTIFUL BRANDS: CAUSE MARKETING, HUMANITARIAN BRAND-BUILDING AND CHARITABLE PROMOTIONS. I REALIZED, SOME TIME BACK, WORKING FOR AS LONG AS I HAVE, THAT BUILDING BEAUTIFUL BRANDS, HOLISTICALLY RICH, ROBUST AND BEAUTIFUL, VISUAL AND TEXTUALLY ARTICULATED...
RETHINKING BRAND AND ITS ARMATURE: ALLEGORY, MYTHIC AND SYMBOLIC DESIGN TACTICS: METAPHORICAL VISIONS AND THE CUMULARITY OF CLOUDMIND®
IF THERE’S A QUEST TO CREATE A NEW SURFACE, RESKINNING IMAGINATION: THEN WHAT LIES BENEATH? In a recent set of workshops, working out of state, with a brand team and CEO, there was a journey into the deeper side of the brand’s essence—the “what does this brand really...
BRAND MYSTICISM
EXAMINING THE DEEP SPACE OFSOULFUL BRAND STRATEGY. W H A T I F? You were to think: "really—there’s something deeper, more profound, more magnetically, more soulfully powerful about the enterprise that I’m working on.” There’s more. Really? Perhaps you did...
TIM GIRVIN, LLOYD REYNOLDS AND STEVE JOBS, THE CALLIGRAPHIC CONNECTION AT REED COLLEGE
CONCEPTIONS OF ITINERANT LEARNING—EXPLORING THE "GO THERE, GET OUT OF HERE" MODELING OF EDUCATION. “YOU COULD LEARN MORE IF YOU ACTUALLY WENT THERE.” I was talking to an LA team on my traveling, vagrant-based approach to learning—leaning-in to learn by going remote,...