What Do You Wonder At?
Wonderment and Wow. I realized that for me, the sense of wow, and the state of wowness, suggests the bridge to wonderment. I've written about wow in the past. Wow is a Scottish word from the 1500s -- and it links to amazement. One might suggest that to be amazed is to...
THE CULT OF CULTURE
THE LEGEND OF CULT AND THE IMPLICATIONS OF CULTURE In an engaged manner, culture appeals most inherently to the idea of cultivation. A metaphor of gardens, flowering and nurturing growth. In the cultural revolution of the world inside brands, the longest shadow from...
I Am the Forest, I Am The Tree
The Clustering of Customers, the Typing of People, From the One to the Many As a veteran of hundreds of hours of focus groups, sessions, store interceptions and onsite consumer reviews, I find a forest, but am I close enough to the tree? I was thinking about this the...
If You Go Somewhere.
Get In There. Get Dirty. Get Deep. Digging Into Experience and Brand Learning. The Strategy of Story, Name, Journey. In every moment, there is a journey. The tiny steps of an instant, make up the chronology of a stride to the cartography of a longer journey, a path...
PRODUCTION DESIGN AND COSMIC ARCHITECTURE
STUDYING THE CREATION OF PLACE IN FILM-MAKING AND COSMICAL INFLUENCES OF ARCHITECTURAL STORYTELLING. When I was in college, I was transfixed by architecture that sought to tell a higher story. Working with the majestic cross-thinking of Professor Lloyd Reynolds, I...
A TOUCHING BOOK
A TOUCHING BOOK, CONTEMPLATING 360º IN BRAND AND EXPERIENCE A VISUAL MEDITATION EXPLORING THE JOURNEY; A LEGACY OF THE SENSATE. The human stance of holism. Every journey is a storytelling of sensuality -- how you sense and experience the grand sphere of your...
Love the New
And Recall the Old Strategies of brand innovation and evolution patterning. Newness. Wowness. Feelingness. Going forward and going back in the quest for the newness of change. IN THE JOURNEY OF ANY ONE, THE QUEST FOR THE NEW WILL BE IN THE HEART, AND THE HEAT, OF...
Spice, Perfume, Taste, Scent and Strategic Design
The Craft of Making Senses In the spirit of sensate journey, being out there, I was digging around in the basement of an old building in NYC, down south, Soho way. Late 1800s -- a subway nexus, just off Houston. While I was there, looking for stories, things happened....
Designing the Experience of Place | The Museum of Innocence
Conceiving Story in the Procession of Imagination: the Labyrinthine Mind of Orhan Pamuk The journey in is the journey out, a spiral of movement and emotion -- "I turn in, follow, I turn out:" that journey continues. I was in Istanbul for a retail summit and the point...
Where are you?
Defining locality and brand presence What is on the surface and lies beneath? I was walking in the dark -- that, a metaphor unto itself -- and looking on the street, with the light filtering and flickering in the wind-riven trees, casting quivering shadows in the...