When I touch you, will you hold me?
Conceptualizing holding, in the context of relationship, experience and brand. I was working as a charrette leader on brand for a beauty and wellness start-up. We talked about -- "why, who, where, what?" The big questions. And we talked about the telling of tales, the...
The Layering of Personality
Writing out the Telling of Brand Character When you meet someone -- impressions emerge, tellings happen, characterizations frame themselves. I've always believed in the idea of listening, and writing it out. When I ask a question I'm looking for an answer, but I'm...
Finding a way | The strategies of way-finding,messaging and signage design[from 2000 years ago]
Designing storytelling, in brand experience and place-journey-making. Earlier in my career, I was studying the concept of signage design in the setting of Imperial Roman culture. From the 500 -- 1500 years, BCE, to roughly 400 ACE the idea of cutting important...
The Patterning of Retail, Retold: Istanbul
A Place has a Pattern, a Brand has a Chromosomal Character, That is Evinced in Visual Language; and so too, Language is a Patterning. I'm looking for patterns; I'm always looking for the patterning of things that I know on the surface, and the patterns and...
The Art of Design
Research, Storytelling, Brand -- Science, Strategy and Artfulness In working on a string of projects, to brand, research and background, audience review, positioning strategy. And, in some instances, the idea is a kind of an engineered review -- science-focused....
THE SOUND OF SILENCE, THE QUIETUDE OF THE MOMENT
THE DELICACY OF SOUND, VOICING THE STORY, AN UNKNOWN TELLING -- PURE SOUND. The most powerful point of sensuality, will be about love, and the intimacy of connection -- the closer you are to feeling, the more intimate the power of that sharing. I was thinking about...
The Insight of Experience
Understanding Experiencer Journey Working with Nabisco I studied the sequencing of packaging arrangements on shelf, of baked goods. What we looked at what a kind of rolling circle around the aisle walker, looking at how a person traverses a place that represents a...
A Perfume of Everything
Building a Scent That's Made of Every Scent. When I was young, even back then, I was into fragrance; I explored the idea of taking various fragrances and mixing them together -- to get what I wanted. What came of that experience, generally speaking, was a fat,...
The Sound of the Brush
The Stroke of the Idea, in Sound, Found. When I was in Seoul, looking at, and working on Korean retail design, I stopped and watched a street calligrapher, who was writing phrases on newspaper. In the midst of the noise and flurry of the streetscape, I stood and...
The Layering of the Message
The Light of Brand, the Voice and the Tiering of Message Messaging and stair-stepping access in community Given the entirely human nature of brand, the enterprise of humanity, the idea of thinking about brand as a poetic expression, isn't entirely without relevance....