by GirvinIT | Brand Mysticism | Aug 5, 2026
Ghost Brands and the Principle of Palimpsest I was thinking about the notion of a “ghost business,” that—in imagery—could be seen as something hidden, transparent and diaphanous. Towards the conception of ghostly-related design, and, for example, my simple detailing...
by GirvinIT | Brand Mysticism, Brands | Jul 1, 2026
Stories, myths, legends, tales—the link to humanity If there’s a story about a person, which might be a legacy, as in a family. It could be a product—a brand—and the perennial GIRVIN question would be: what’s the story, who’s telling it, who is this story for, what’s...
