EARLIER, WORKING WITH BRYAN ALLEN AND NANCY GOLIGER—THE CREATIVE LEADERSHIP AT PARAMOUNT—I WAS ASKED TO ADVANCE THE BRAND IDENTITY STORYTELLING DESIGN AROUND THE FILM “LARA CROFT TOMB RAIDER.” 2 We worked on both Angelina Jolie properties, under Simon West’s...
GIRVIN IDEATOR® NEW BRAND DEVELOPMENT, INNOVATION AND NAMING. There are two sides to the issue of a name—one is “hey you, what’s your name?” Or, “my name is…” The other is, “I call your name…And I know your truth, you are mine.” One might say that the ancient strategy...
MARKETING SPEAKS TO BRAND STORYTELLING, BUT THEREIN LIES THE SINGULAR FOCUS, THE REALM OF ATTENTION—AND FURTHER, THE INTENTION OF THE REACH. That comes down to the specificity of relevance and utility, the sound of the brand and its resonance to consumers, and...
BRANDS LED BY WOMEN The power of the feminine principal When I was in college, I studied the archetype of the Great Mother who—and which— might be defined as less of an archetype in the common parlance of today’s voice, and more of a deep, collective unconscious...
IN THE JOURNEY OF BRAND DESIGN, IT ALWAYS COMES DOWN TO MEANING, MEMORY AND SENSATION. We’ve been working around the brand frontline for 4.5 decades. There are a string of alignments that emanate from that succession that are the core questions that always come to...
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