YOU COULD FIND A WAY OUT, THAT COULD BE A WAY IN. I was first struck by this sign that I found in an antiques shop outside of London; and there’s a story—for those calligraphically-inclined—that this font [for the sign] was originally designed [1918] by early...
AS IS MY NATURE, I TEND TO LOOK BACK: LEARN, TO LOOK FORWARD, FOR WHAT WAS, IS AGAIN —A GAIN. In any study of meaning, it’s also worth a return to the source of that meaning. As a writer, I examine the import of words, where they came from, what they meant and what...
BRANDS ARE, IN ACTUALITY, WORLDS. THEY ARE WORLD VIEWS, THEY ARE PLACES AND ENVIRONMENTS, DIGITAL REALMS; THEY ARE SPARKS OF IMAGININGS; AND THEY ARE THE QUANTIFIED AND ACTUALIZED DREAMS OF FOUNDERS AND FOUNDRESSES. THEY ARE THE RISK AND COMMITMENT OF SWEAT: \LOVE,...
ANY BRAND HAS TO THINK ABOUT ITS PLACE—THE PLACE THAT IT MAKES: HOW PEOPLE EXPERIENCE IT AND HOW THE STORYTELLING THAT IS REVEALED—AND, IN THAT, HOW THAT FEELS. I learned about brand and place-making earliest in my career—at the very beginning—college trade—painting...
When you make a place, what gives it soul? Authenticity, material utility, legacy of use. Humanity in play, ingenuity of unexpected applications. Soulfulness wouldn’t support a clinical cleanliness or synthetic manufacture, soul— by its very etymology—refers to sea,...
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