Volatility and Brand Alchemy

Everything changes; everything is on fire. Nothing is the same as it was; everything is the same as it shall be. In the mist of experience, it’s all changing—still, standards flow, and patterning emerges. While everything is in flux, everything goes as it has from the...

Brand allegories | The Symbolism of the Knot

Have you ever observed that certain patterns repeat themselves in your life? There’s a recognized marking—perchance a star, a flower, or a spiral—it’s a wheel, perhaps a tower, some object of significance; it’s a sign—you see it at one pivotal moment in your life, and...

The Symbolism of the Hash Tag

The Hatching Stroke and the Ubiquity of Archetypal Design Thinking # I was walking the beach near my studios and found the above timber mark, cross-hatched into a log, the proverbial “pound” or number sign. And I wondered about it. “When this type of mark is made,...

The Patterning of Brand

Brand DNA | The Narrative of Design Patterning in Placemaking, Objects and Experientiality As designers, we stand up to build environments, messaging and visual expressions, to enable ideas, impressions, textual content and visualizations. And they are patterns—a...

GIRVIN’s Psychedelic Branding

Tim Girvin’s Legacy in a Half Century in the Strategic Design of Hallucinogens When I was in my first college, studying Marine Biology and comparative Zoology, as well as Medieval art history and cultural studies; psychedelic drugs were commonplace—and, at this...