The Symbolism of the Hash Tag

The Hatching Stroke and the Ubiquity of Archetypal Design Thinking # I was walking the beach near my studios and found the above timber mark, cross-hatched into a log, the proverbial “pound” or number sign. And I wondered about it. “When this type of mark is made,...

The Patterning of Brand

Brand DNA | The Narrative of Design Patterning in Placemaking, Objects and Experientiality As designers, we stand up to build environments, messaging and visual expressions, to enable ideas, impressions, textual content and visualizations. And they are patterns—a...

GIRVIN’s Psychedelic Branding

Tim Girvin’s Legacy in a Half Century in the Strategic Design of Hallucinogens When I was in my first college, studying Marine Biology and comparative Zoology, as well as Medieval art history and cultural studies; psychedelic drugs were commonplace—and, at this...

GIRVIN’s Tailored Typography | Movie Logos

How to illustrate a story with letterform design. My kickoff work on Francis Ford’s Coppola’s “Apocalypse Now,” began with a question: he said, [“can you send me some graffiti logos, I saw your work in U&lc.”] I had no idea what he was talking about,...

The Soul Summit of the Wave

Trends, Surfing Allegories, and the Soul of the Sea The storm-riven roil of the sea— which is stirring the waves of change—and riding the future. Where I surf the waves are irregular and wild—they gather steam from global swells and mix up in a frothy mix that is...