by Tim Girvin | Concepts, Places, Scent, Storytelling | Jan 31, 2023
STORYTELLING PERFUME AND THE SENSATION OF PLACE THE WANDERING WONDERMENT: AN EXPLORATION OF MEMORY AND SCENT I’m walking the city, or the forest, or the beach— and what comes forth? “What’s that smell? It reminds me of…” Scent memory: it’s right in the front of the...
by Tim Girvin | Concepts, Scent | Oct 27, 2022
Gunung Merapi, Java IN THE MYSTERY OF THE MIST OF FRAGRANCE Living where I live—here in the Pacific Northwest—I’m constantly ambling in the rain and mist; and I note that scent of place is invariably mist-borne. The ocean calls out many stories, carries many...
by Tim Girvin | Brand Mysticism, Brands, Cool People, Interior Design, Scent | Mar 10, 2022
Designing for perfume—the detailing of scent-related *experientiality: D I P T Y P Q U E. When I see things, invariably I smell them. When I touch things, I hear them. It’s a trait of curiosity—it’s one thing to see things, it’s another to touch them, still another to...
by Tim Girvin | Concepts, Scent | May 5, 2021
When I see things, invariably I smell them. When I touch things, I smell them. It’s a curiosity trait—it’s one thing to see things, it’s another to touch them, still another to taste them, or hear them. It might be said that the obvious jump is anatomical sensory...
by Tim Girvin | Concepts, Interior Design, Places, Retail, Scent | Jul 10, 2020
THE LAYERING OF STORIES In decades of work in the market space of fragrance, there are stories in the construction of perfumes—the tiering of memories; there are stories in the layering of ingredients and there are stories in the marketing of how scents are delivered,...
by Tim Girvin | Scent | May 3, 2017
Once you begin your walk into the working world of perfume, you’ll find that there is a place for you. There is a vale that holds scented secrets that are just for you, that just reach into your heart and the most profoundly happy memories of your life as a human,...
by Tim Girvin | Concepts, Marketing 2.0, Scent | Feb 28, 2017
AND THE PERFUME OF ITS MAKING THE DARK RESINS OF FIRE AND WOOD — AND THE TRANSFORMATIONS OF PITCH, BURNING, ASH AND THE INCENSED DUST OF FRAGRANCE. I live and dream in the forest — an old sitka grove out on the coast, washed in fog from the sea. Perfume is a way of...
