Blogs By Tim Girvin
H E L L O,
Small business branding basics
The issue of branding is more about gathering differentiation; it's a way of telling a distinctive story that positions the company in a way that is discrete from the competitive fray. And it just might be that -- a story. What do you really remember about a person?...
True Stories | framing narrative in brand, story and experience
The brand story as a communications tool, in brand management and experience design. What is brand, what is story, what is message, what is experience? What changes are emerging in the concept of branding, storytelling, community and communications? What direction, if...
Lines of thought: sight lines
What about lines? I've been thinking about them. And they're everywhere. Obviously. But what I'm curious about is the patterning of the line -- and what lies in the heart of the line. How's it made? What gesture within? And the designed line. And each of us has our...
Celebrate — Move: by numbers | WOW | Cibone Retail | Tokyo + Bloomingdale’s | designtide
This is about identity, visualizing and animation -- and retail. And something I'd tried to do, but couldn't. And someone (WOW | Tokyo) that did. My story. Their story. ---- Last year, I'd worked on this idea of projecting this giant animation of an outgrowth of...
Amouage | The storytelling | 25 years
https://www.amouage.com/ What's the story, what's the layering behind the fragrance, that leads to the story. Fanny Adams, Paris, tells this story. November is also a month to celebrate for Middle Eastern perfume company Amouage, which launches two new fragrances this...
Scent, shopping experience and mind fullness.
There are two attributes of experience in shopping. One is purely acquisitional -- that is, merely on the notion of action and purchase; there's no focus other than that, in acting and acquiring. You are looking for something and you want it, you buy it -- and then...
Dance Library of Israel Nov 12, 2007 Event | The Harvard Club
11.12.07 Photo by Alex Erikson | Capezio Brands Dance Library of Israel at the Harvard Club. The annual gala this year awarded Paul Terlizzi, CEO of Capezio, its prize for outstanding achievement and contributions to the arts and dance community. And we're proud to be...
Explorations | Bhutan | Kuensel
At the request of editor Dasho Kinley Dorji, Editor in Chief, Kuensel, Thimphu, Bhutan ---- I recently toured Bhutan. And it was a long-held dream for me. Some 40 years earlier, in teaching classes on design, calligraphy and illustration to support tuition in college,...
Tom Cruise
http://www.newyorksocialdiary.com/social-diary/2007/saluting-tom-cruise I'm not sure how I'd connected with your Diary -- but somehow I got linked in, some years back. Your little piece on Tom Cruise was happily familiar -- and while there's been plenty of derision,...
News Update from Tableau Software
Sometimes, there's one sticky adhesion, one magnetism that links people, brands, projects together. When I go into a new client's office, the one elemental attribute of the interiors that I study are the books. What books are there? What's this person reading? What's...