How we do it

LET GIRVIN TELL YOUR STORY

At GIRVIN, we believe that every brand has a story, a soul—and our mission is to find that spark and coax it into brilliant life. That’s why we’ll do a deep dive into your brand—its past and your vision for its future—so we can focus on strategically building a unique creative direction that is meaningful to you, your audience, and your long-term market presence. For us, a successful brand is founded on a story that creates a powerful, memorable visual articulation and emotional connection transcending trends.

METHODOLOGY & APPROACH

In our pursuit of embracing creative action and solutions for each client’s unique needs, we have evolved proprietary processes for accelerated business results.

DISCOVERY
Analyze existing research, interview stakeholders, conduct market research, identify key audiences.

IDEATION
Interactive branding sessions with client key stakeholders, based on primary analysis, research and set goals. This includes identifying the market and audience, redefining/ establishing brand vision, mission, position statement, and message hierarchy.
STRATEGY
Based on the discovery and findings from the branding session, the brand strategy summary and guide is developed. This defines unique opportunities and the best approach to generate and/or strengthen brand awareness.

DISCOVERY
Analyze existing research, interview stakeholders, conduct market research, identify key audiences.

IDEATION
Interactive branding sessions with client key stakeholders, based on primary analysis, research and set goals. This includes identifying the market and audience, redefining/ establishing brand vision, mission, position statement, and message hierarchy.

STRATEGY
Based on the discovery and findings from the branding session, the brand strategy summary and guide is developed. This defines unique opportunities and the best approach to generate and/or strengthen brand awareness.

OUTCOMES

We are forever curious. We always love to learn new and exciting things, and our curiosity ranges well beyond design work. The world changes constantly, as do markets and target audiences. Curiosity is the key to sensing changing trends, to seeing the future, to anticipating with innovation.

Story

WHO YOU ARE

In conversation, when you ask someone about their background they tell you their story—and then you start to relate more to the person. It’s the same with branding! The foundation of a brand starts with a story, so you’ve got to get your story straight! An inconsistent story creates confusion—but a concise, consistent, and well-told story puts your identity into words, building trust with the people reading and hearing it. We search out and create a new telling, build on your existing story, and leverage it to your consumers for maximizing relationships and emotional cohesion.

What’s your story?

Story Collage