GIRVIN Brand Strategy

Brand Strategy

State of Mind

State of Mind

Identity, strategy

Unionbay

Unionbay

Drive Your Heart Out

Drive Your Heart Out

Bringing the love of the road to view for all.

DAX Hair Care

DAX Hair Care

Helping a 65 year old company to update their own brand style.

Pattern Computer

Pattern Computer

Next-level design thinking for revolutionizing technology.

Cannabis Branding

Cannabis Branding

GIRVIN brings strategic brand uplifts to cannabis industry clients, applying its storytelling approach to a...

PNNL

PNNL

GIRVIN worked with PNNL to discover the messaging inherent in their work.

Hamilton Jewelers

Hamilton Jewelers

GIRVIN's brand strategy work for Hamilton Jewelers, the century-old fine jewelry retailer serving New Jersey...

Leigh Hearon

Leigh Hearon

GIRVIN reimagined cozy crime cover art and brand identity for mystery author Leigh Hearon's book...

Cheerwine

Cheerwine

Mixing the old and the new together to update this legacy brand.

Luryx Duty-Free

Luryx Duty-Free

A multinational brand of luxury duty-free stores takes flight.

Ameristar

Ameristar

Environmental, identity, naming, packaging, print, strategy, type design

Omeros

Omeros

GIRVIN provided branding, messaging, and print design for Omeros, a Seattle-based biomedical innovation company.

Graciano

Graciano

GIRVIN upgraded Graciano's website design to better reflect the brand's care, quality, and generational legacy.

Second Nature Brands

Second Nature Brands

Identity, strategy, packaging, messaging, story, environmental, print

Premchit

Premchit

Adding bespoke styling and packaging to for wellness travelers in Thailand.

Fungi Perfecti

Fungi Perfecti

Working with Paul Stamets, GIRVIN helped create a lasting brand for his line of mushroom...

Motion Pictures

Motion Pictures

Identity, print, type design

Viathon

Viathon

A very well-known company rides into a crowded field with a new name and a...

Sebastian Professional

Sebastian Professional

GIRVIN crafted a "Culture of Fearless" brand story for Sebastian Professional, developing product names, color...

Athena

Athena

Finding the inner warrior to fight for a good cause.

Spa Lore

Spa Lore

Bastyr

Bastyr

Updated branding, web, and marketing for the largest US natural health and sciences university.

Duke’s Mayo & Dressings

Duke’s Mayo & Dressings

Bringing the "taste" of a brand to a new generation.

Nu Skin

Nu Skin

GIRVIN defined the brand positioning for Nu Skin's new age-inhibitor skincare line, exploring brand history...

Adesse New York

Adesse New York

Packaging, strategy, website

Voss

Voss

Establishing brand clarity with a line of multi-packs to competitively display an iconically elegant bottled...

50th Parallel Winery

50th Parallel Winery

A world-class wine destination takes root near Lake Okanagan, British Columbia.

Dilettante Chocolates

Dilettante Chocolates

Designing an iconic logo for a delicious brand

Bad Ass Coffee of Hawaii

Bad Ass Coffee of Hawaii

Environmental, identity, messaging, packaging, print, story, strategy, type design

Sandra Collins

Sandra Collins

Creating a guardian for the home

House of Matriarch

House of Matriarch

Environmental, packaging, print, strategy

Fluke

Fluke

A brand refresh with purpose for Fluke technology.

Guild Wars 2

Guild Wars 2

Eastern Congo Initiative

Eastern Congo Initiative

Hair Detox

Hair Detox

GIRVIN built full brand identity, packaging, and messaging for Hair Detox, Angelo David's natural hair-growth...

Sonora Desert Ranch

Sonora Desert Ranch

Anthony’s Restaurants

Anthony’s Restaurants

Environmental, identity, packaging, print, strategy

Kettle

Kettle

Environmental, identity, messaging, naming, packaging, print, social, story, strategy, type design

Therm-A-Rest

Therm-A-Rest

Who says you have to be uncomfortable just because you’re roughing it?

Holiday Inn

Holiday Inn

Cozy restaurant concepts to draw Holiday Inn guests.

Emerald

Emerald

Environmental, identity, messaging, packaging, print, social, story, strategy, type design

Salumeria Rosi

Salumeria Rosi

Lincoln Square

Lincoln Square

The North Face

The North Face

Helping The North Face, a VF Corporation company, build their brand recognition in China.

Julie Campbell Design

Julie Campbell Design

GIRVIN helped crafts master Julie Campbell unify her diverse handmade offerings into one cohesive brand...

Benefit Cosmetics

Benefit Cosmetics

Strategy and messaging for a heritage cosmetic brand.

Magic Chocolate

Magic Chocolate

Identity, messaging, naming, packaging, strategy

Lorna Jordan Foundation

Lorna Jordan Foundation

Honoring an extraordinary woman with a passion for meaningful environmental design.

Marta Montenegro

Marta Montenegro

GIRVIN crafted brand strategy, logo, and lockup systems for fitness personality Marta Montenegro, extending the...

Ask Now

Ask Now

P&G | Camay

P&G | Camay

Metro Deli

Metro Deli

Branding a new stadium staple with traditional flare.

Naturo Medica

Naturo Medica

Combining Eastern and Western medicine for a holistic healing experience.

Nexie

Nexie

Strategy and branding for a cutting-edge, personalized AI startup.

R-Chain Cooperative

R-Chain Cooperative

Helping R-Chain with the building blocks of a brand

Heifer International

Heifer International

Creating a world-wide mission brand

The Yogurt Culture Company

The Yogurt Culture Company

A pillar of major grocery brands introduces an intimately sized fresh and frozen yogurt retail...

Fairmont Hotels

Fairmont Hotels

GIRVIN created an overarching brand strategy to unify Fairmont Hotels' portfolio of luxury resorts under...

Sanctuary By Henry’s

Sanctuary By Henry’s

Grousemont Foundation

Grousemont Foundation

GIRVIN brought an updated visual identity to the Grousemont Foundation, a Cascadian family philanthropic organization.

Luvanti

Luvanti

GIRVIN translated Luvanti's scientifically advanced, high-performance skincare line into a luxurious at-home spa brand experience.

Oh Baby Lingerie

Oh Baby Lingerie

GIRVIN evolved Oh Baby Lingerie into a more luxurious, intimate brand experience through refreshed identity...

Ara Spa at Ameristar Casinos

Ara Spa at Ameristar Casinos

A soothing, rejuvenating environment for a luxurious respite and wellness experience.

Tayl

Tayl

Telling the Tayl for dog lovers

Washington Schools Risk Management Pool

Washington Schools Risk Management Pool

GIRVIN built a logo system, website, and trade show identity for WSRMP, translating school district...

Rosetta Stone

Rosetta Stone

Mode Studios

Mode Studios

WCP Solutions

WCP Solutions

Bringing the story of a paper company to the world.

Karina Skin Care System

Karina Skin Care System

Translating a skincare brand’s passion for loving oneself into a stronger presence on shelf.

Fukuju

Fukuju

GIRVIN developed identity and messaging strategy for Fukuju, a 260-year-old Kobe sake brewery adapting to...

Harvey Nichols

Harvey Nichols

GIRVIN developed environmental graphics and merchandising strategy for Harvey Nichols' debut Jakarta store at Grand...

GS Retail

GS Retail

Estée Lauder

Estée Lauder

Helping to shape a beauty brand that lingers like a perfect scent

VF Corporation

VF Corporation

Identity, strategy

Seibu

Seibu

Dannon

Dannon

GIRVIN partnered with Dannon on brand strategy for their all-natural yogurt initiatives, including the retail...

Dermasof

Dermasof

Celebrating Dermasof’s brand relaunch with new products, packaging, and identity system.

101 Constitution

101 Constitution

GIRVIN rebranded 101 Constitution, a premier DC office building near the Capitol, with upscale signage...

HUM

HUM

Color and pattern interplay, giving life to the peace, joy and mindfulness of yoga.

butter London

butter London

Identity, messaging, packaging, print, strategy

Ennoble

Ennoble

Giving the Friday night party a new look.

IT Cosmetics

IT Cosmetics

Identity, naming, packaging, print, strategy

PowerPCâ„¢

PowerPC™

Sanzi Beauty

Sanzi Beauty

GIRVIN helped to freshen SanZi's presence on the shelf.

Kavella

Kavella

Refreshing the logo and packaging for this clean & cruelty-free hair care brand.

Collins Woerman

Collins Woerman

Laying out a new identity for an architectural powerhouse duo.

Kerzner

Kerzner

Unifying and beautifying messaging for a string of luxury resorts.

The Golf Club At Newcastle

The Golf Club At Newcastle

A golf course’s transformation from slags to riches.