by Tim Girvin | Brands | Nov 6, 2025
As a Brand Expert, ever Get a KPI in units sold, or tonnage? What if you had a project that had a number of units for sale as a core goal—your KPI deliverable? I’m wondering, have you ever been in a situation where the expectation is in millions of units sold, or some...
by Tim Girvin | Brands, Concepts, Interior Design | Oct 16, 2025
Brand Identity Integration + Experience Design Logo design stylization in scientific experience strategy and guest journey at Omeros. When you think about identity, brand identity—the principle expressed with integrated, comprehensive design, message and color...
by Tim Girvin | Brands, Cool People, Human brands, Motion Pictures | Sep 8, 2025
Everyone has stories about logo projects. What’s yours? Speaking of recognizable brand relationships, working with Doug Osborn, an Oregon photographer and designer, and Cameron Healy—the founder of Kettle Brands. And there’s a story about a logo for new type of potato...
by Tim Girvin | Brand Mysticism, Brands, Concepts | Apr 18, 2025
The GIRVIN | Strategic Branding & Design team have a long history in creating pathways to humanize the strategic impressions— and tactical outcomes, in technology brand experience—for enterprise employees, community relationships and customers. In a legacy of...
by Tim Girvin | Brands | Jan 23, 2025
Could a brand be so beautiful that it should be made into jewelry? “Sure,” says Susy Korb, an earlier Creative Director at Tiffany&Co., she asked, “Could we create a font that could be used in our print, as well as for actual fabrication into precious...
by Tim Girvin | Brand Mysticism, Brands, Concepts, Storytelling | Dec 19, 2024
How Bright the Future? Could a Creative Brief be…Brief? Not really. Brevity isn’t the point, it’s the concision of the document. This is a talk that I was asked to offer at P&G, then later again at Mark Anthony Brands—the beverage group in Vancouver, BC., then...
by Tim Girvin | Brand Mysticism, Concepts | Oct 30, 2024
The Nine Gates of Brand Intelligence In the long watch of the brand shepherd, steward and sentinel— it’s important to consider a 360º surveillance of territories. In a kind of mirrored language, it shall be called outlook and look out. If you visualize your brand as a...
by Tim Girvin | Interior Design, Places | Sep 27, 2024
As you walk a journey—there are symbols in the path of your stride. As a person that has history in building places, thinking design in destinations, I tend to think about everything as a migration of symbolic content. Surely, simply, contemplate walking in a door—you...
by Tim Girvin | Concepts, Marketing 2.0 | Dec 6, 2023
Your name is your apex point of recognition—it’s the first thing that your audience sees and hears—it’s the hello: “my name is, here’s what I do. And here’s what I can do for you.” We know naming. GIRVIN has a quarter century of active naming experience, with a...
by Tim Girvin | Brands, Concepts, Designers, Storytelling | Oct 12, 2023
We’re rolling into 50+ years of continuous involvement in brand strategy and integrated design— and as coffee connoisseurs—we’ve savored this brewed beverage all over the world, from Seattle to NYC—Maui too, LA to Vancouver,southwards to Costa Rica, east to...
