ACEF
The Challenge
Building a Future
The Arkansas Construction Education Foundation provides high quality training to produce competent, safety-forward and professional workforce for contractors and is known for its safety and management education courses for construction, commercial, and industrial operations. They were breaking new ground for an updated facility and asked GIRVIN to design a new logo for the Foundation that would better match their current vision and to garner more awareness and interest in the students and community.
The Solution
Reinterpreting the Past
We met with the ACEF leadership to better understand their vision so we could get to the heart of the ACEF brand. Key to that was arriving at a list of words that communicated the character and goals of the Foundation. Keeping those in mind, we developed several logo and color palette options from close in to the original to further out. Our final design landed at a modernized, heavy sans serif paired with the forward movement of an italicized tagline; integrated, too, is a nod to the original logo’s overhead swoosh, now incorporated into the letterforms themselves to represent momentum, a road to success, and a horizon of potential.
Identity
“
A dynamic new solution that we’re planning on implementing as soon as possible, in all of our new marketing communications and social media. The GIRVIN process was super efficient, with great results. Most importantly, they listened, we were part of the process from start to finish. And we’re excited about our new logo in play, empowering our future, our students and community.”