Sally Beauty
Venique
The Challenge
Polish That Pops
Sally Beauty Holdings, Inc. is an international specialty retailer and distributer of professional beauty supplies, offering products for hair, skin, and nails through professional lines as well as an extensive selection of proprietary merchandise. Because of their tremendous retail presence through stores and franchised units, the end-of-the-year Holiday purchasing season is a significant time for consumer awareness of the company’s products and subsequent company revenues.
The Solution
(Mani)curated Designs
Sally Beauty engaged GIRVIN for the design of their nail treatment line, Venique, for the POS displays, product gift sets and product bottles encompassing the most current trends in the consumer audiences they serve. The graphic design elements GIRVIN created focused on the Holiday and Winter Seasons, with edgy, sophisticated and chic creative designs. With vast experience in mass beauty retail branding and design, GIRVIN was poised perfectly and precisely to accomplish this challenge of differentiating the Venique products above all others through effective and provocative creative design.
Illustrations
Packaging
Print
“
Fantastic work to develop a logo that our leaders and others throughout the company really like. We’ve been very proud to reveal it to our colleagues. You definitely set us up for success and gave us a new mark that will last for the coming years.”