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LOCATION

Seattle
New York
San Francisco
Tokyo
3131 Western Ave
Suite 510
Seattle, WA   98121

t 206.674.7808
f 206.674.7909
info@girvin.com
360 Riverside Drive
Suite 7D
New York, NY   10025

t 212.924.7331
f 212.924.7310
williams@girvin.com

t 206.674.7864
m 925.212.0140
f 206.674.7909
mack@girvin.com


The Design Associates

t 03-3404-0328

info@thedesignassoc.com

GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

The Design Associates | Tokyo

I was working back east, around Princeton and elsewhere out there, and came to this new modeling for Puma.

I really like the floors, which seem like they are made of some kind of silvery slop, hardened. And there are other really strange materials as well — spongy stool coverings, triple thick plastics, cargo container for shipping the stores, that become POS, and the changing rooms; a new graphic language, then curious spreads to product — like PUMA | Ferrari.

Whacky music.

I asked them about this:

We are not that kind of store — like Adidas or Nike, we support different kinds of athletes, like race car drivers and formula one, urban bikers, street soccer. They are assertively building out their own new sports and material culture.

And it’s possible then, for consumers to make this stride, their own story.

That’s what it’s about, right? Your brand is just that — personal, because you’ve made it your own.

Happy Friday:
tsg | queen anne

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