by Tim Girvin | Concepts, Marketing 2.0, Retail, Storytelling | Nov 28, 2007
This is about identity, visualizing and animation — and retail. And something I’d tried to do, but couldn’t. And someone (WOW | Tokyo) that did. My story. Their story. —- Last year, I’d worked on this idea of projecting this giant...
by Tim Girvin | Scent | Nov 24, 2007
https://www.amouage.com/ What’s the story, what’s the layering behind the fragrance, that leads to the story. Fanny Adams, Paris, tells this story. November is also a month to celebrate for Middle Eastern perfume company Amouage, which launches two new...
by Tim Girvin | Brands, Concepts, General, Human brands | Jun 6, 2007
There are brands; and there are brands behind brands. The rippling of connections between brands and supporting brand relationships vibrate inwards and outwardly. When there’s a story connected to a brand; it’s part of the legacy, there are connections...
by Tim Girvin | Cool People, General | Jun 1, 2007
Image used under CCASA4.0 Tom Peters made some sequence of offerings wrapped around the space of human branding. That is the idea that you are a brand, worth telling your story, and that people will be paying attention to you. And surely there are plenty of people...
