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THE MAGIC AND MYSTERY OF THE ALPHABET: SYMBOLS OF TRANSFORMATION, SCRIPTED PORTALS OF IDEA, VOICE AND MEANING.
The Alphabet and Evocation; drawing the letter; voicing the calling.

Like anyone, I look for inspiration where I can get it. Even a letter. I got a note from some friends at the Oxford English Dictionary. It was about this word: “abracadabra” — and perhaps you’ve got the same one, since you might have friends there too.

Earlier in my life, studying the history of language, the threading of words and their modeling in form: paleography, their scribed and scratched letterforms culled from the lairs of ancient alphabets, long quiet tongues and their graphical applications to the papyri, the parchments, the books and the speaking stones — by what movement did they change?

But that study can be aligned in language itself: the real key would be about the ligature of synchronizing historical references, design form and meaning, shaping content — the actual “use” of the word to form con-notations
for one collective approach to studying language.

What does it say, what does it mean?

“It used to mean this,
then it became this meaning,
and today, it means this.”

THE MAGIC AND MYSTERY OF THE ALPHABET: SYMBOLS OF TRANSFORMATION, SCRIPTED PORTALS OF IDEA, VOICE AND MEANING.

Its original voicing has been forgotten. But oftentimes, it’s the walking back to the heart, the true calling, the etymon — “the real meaning” it was the one true name of the thing — that brings out the evocation, it is the calling of the true thing. And the letterform has its own journey of evolution, shape-finding and trending in the shifting of time, geography and the politics of script.

As we all know, naming could be magical — voice a name and it is defined in the circle, the voicing of your presence; or in the ancient context: “say it, call it, it will come forth” — and, to the ancient Greeks and many other early literate cultures, up through the Renaissance and striding on through the Industrial Age — knowing the true name still has power.

Being one that is perpetually turning over rocks, moving logs and digging in, to see more, I believe in excavating meaning. In anything, in everything. What does that really mean?

Why?

Be
cause.

THE MAGIC AND MYSTERY OF THE ALPHABET: SYMBOLS OF TRANSFORMATION, SCRIPTED PORTALS OF IDEA, VOICE AND MEANING.

If you’re doing something, do it for a cause — a reasoning to know more, dig further, go deeper, be: cause.

Why search for the shape of content, the quest for meaning,
if there isn’t a layer of
meaning-fullness to be found?

But you can dig far deeper, looking into the etymological references of words that might range back thousands of years to earlier times — the founding seed sounds of ancient worlds. I go both places. I go everywhere for words.

THE MAGIC AND MYSTERY OF THE ALPHABET: SYMBOLS OF TRANSFORMATION, SCRIPTED PORTALS OF IDEA, VOICE AND MEANING.

But this is about words, namings,
that are magic,
and in the idea of magic, and in this the alphabet is weaving and mysterious interlacement of characters that are marked, and meaning that is embedded far deeper than the letters themselves; it’s the breathing of them, the marking of them, that says something to the other forces in the world.

Breathing, or whispering words will issue a magical response, if rightly told; and it was surely the ancient belief that the alphabet was a kind of multidimensional loom — the warp, weft and woof of which layering between the transcribed, the scribed and pronounced and the knowledge that these interceptions actually created power.

Surely I believe in that.

Speak something and it will become something.

Draw something and it becomes a life unto itself. Draw a word and it becomes a chant, an incantation, something newly real, just voiced afresh.

THE MAGIC AND MYSTERY OF THE ALPHABET: SYMBOLS OF TRANSFORMATION, SCRIPTED PORTALS OF IDEA, VOICE AND MEANING.

Belief = be love.

For what you believe is what you hold as truth.

An odd site references that abracadabra is “a word of Kabbalistic significance that was, and still may be, used for incantations. It was declared that when written as below, folded so as to conceal the writing, sewn with white thread and worn around the neck, your ailments would subside. Sometimes you were required to remove letters and this would further cause the illness to diminish.” Frankly, to dive deep, you can walk further into the overview provided there.

Other organizations offer another etymology. From Late Latin abracadabra, a word used in magical writings, of uncertain origin. Relationships have been suggested with Abraxas ‎(a Gnostic deity), and with various Aramaic or Hebrew terms (עַבְדָא כְּדַברָא ‎(avda kedavara, literally “what was said has been done”); עבראכדברא ‎(avra kedavra, literally “what has said has come to pass”); ארבע-אחד-ארבע when it is read from right to left [1]), but there is little supporting evidence.

But the notion is hardly unique.

In Arabic, Hebrew, Sanskrit, Chinese and Japanese, there are dozens of mystical scripts and amalgams of marking alphabets or ideograms that are moved towards the making of talismanic purport.

Another references, that the phrase is Roman in origin — with a slightly different spin: “from ancient Rome- the phrase abracadabra! It’s likely a version of the Aramaic words abra (to create) and cadabra (“as I say”)— or “create as I say.” According to the 2nd century AD physician Serenus Sammonicus, who was Emperor Caracalla’s personal doctor, it was an incantation used to weaken the hold that disease or illness would have over a person. If abracadabra was written as shown above and worn in a container around the neck, it would cure malaria.”

And our friend Douglas Harper, etymological wizard, offers, “magical formula, 1690s, from the Latin (Q. Severus Sammonicus, 2th century), from Late Greek — Abraxas, a cabalistic or gnostic name for the supreme god, and thus a word of power. It was written out in a triangle shape and worn around the neck to ward off sickness, etc. Another magical word, from a mid-15c. writing, was ananizapta.

My earlier recollection, that which I hold to, comes from Egyptologist, Orientalist and Philologist, E. A. Wallis Budge, in a reference work on talismans and amulets, that the word meant, from the Hebrew — abreq ad habra — “hurl your thunderbolt even unto death.”

Walking back, exploring the word, I study the OED references, which are gathered below — and it’s not only about the phrasing in the west, in any study of a work, and the word that holds it, but rather the nature of the roots that might carry it farther back in time. Earlier in my life, I’d created talismans and worded knots as traveler’s amulets to protect friends and family journeying to dangerous places — and, even to this day, I believe in that power — the entanglement of meaning in context — what lies within the stroking of the letter, the magic and meaning within — and, if meditated on, what learnings might unfold.

What lies beneath — and what lies in the swirl of knowledge, a whorl of characters that spins in a contemplative spiral into the center of the universe?
Below, an alphabet mandala, drawn for an exhibit that I’d had, the Library, San Francisco Rare Book Collections:

THE MAGIC AND MYSTERY OF THE ALPHABET: SYMBOLS OF TRANSFORMATION, SCRIPTED PORTALS OF IDEA, VOICE AND MEANING.
THE MAGIC AND MYSTERY OF THE ALPHABET: SYMBOLS OF TRANSFORMATION, SCRIPTED PORTALS OF IDEA, VOICE AND MEANING.

THE OED
S P E A K S

abracadabra, n. and int.
Pronunciation: Brit. /ˌabrəkəˈdabrə/, U.S. /ˌæbrəkəˈdæbrə/
Etymology: < post-classical Latin abracadabra, a magical word (end of the 4th cent.), further etymology uncertain and disputed (see below). Compare Middle French, French abracadabra instance or utterance of the magical word (1585; the sense ‘obscure or nonsense language, gibberish’ is apparently not paralleled until later: 1949 or earlier), German Abrakadabra (1583 as †abracadabra denoting an instance or utterance of the magical word, 1755 in sense ‘obscure or nonsense language, gibberish’).
A B R A C A D A B R A
A B R A C A D A B R
A B R A C A D A B
A B R A C A D A
A B R A C A D
A B R A C A
A B R A C
A B R A
A B R
A B
A

The etymology of post-classical Latin abracadabra has been the subject of much conjecture; no documentation has been found to support any of the various conjectures which have been put forward. Some have suggested an origin within Latin or Greek, e.g. as an alteration of abecedarius abecedary adj. with insertion of euphonic elements (e.g. -ra-), others a borrowing from languages as diverse as Thracian (a sparsely attested Indo-European language) and Sumerian. A connection with post-classical Latin abraxas, Hellenistic Greek Ἀβράξας abraxas n. has also frequently been suggested, but the nature of any relationship is unclear. A further large group of etymological suggestions tries to derive the word from Hebrew or Aramaic in various ways, involving, for example, an alteration of an unknown Aramaic name of a demon, or a connection with Hebrew bĕrāḵāh ‘blessing’ and dāḇar ‘to speak’ or dāḇār ‘speech, word’, but again, supporting evidence is lacking, and the use of the magical word in Jewish sources does not seem to be attested before the early Middle Ages.

In any study, the journey is a walk about in time, sauntering to find the layering of meaning in the construct of memory — such was the pathway of the scholarship of the note-keepers and linguistic scrap-collectors, in the 1857 founding of the OED — what is the meaning of the word, what history, and from where, its use?

W A L K
H I S T O R Y :
A. n.

1.
a. An instance or utterance of the magical word ‘abracadabra’, supposed to act as a charm against illness, evil, etc., or (in later use esp.) to assist in the performance of magic; a spell, incantation, amulet, etc., which incorporates or makes use of this word; (more generally) any magical spell or incantation.

When used as a charm, the word was typically written out in a triangular arrangement, with ‘ABRACADABRA’ on the first line, ‘ABRACADABR’ on the second, and so on. The paper so inscribed was then kept in an amulet, etc., worn around the neck.

1565 J. Calfhill Aunswere Treat. Crosse f. 133v,
May we not suspect yt there is?
some piece of secret operation?
in the word Abracadabra, to heale one of the feuer.

1582 R. Madox in E. G. R. Taylor Troublesome Voyage Capt. E. Fenton (1959) 171
Banester sayth yt he healed 200 in one yer of an ague by hanging abracadabra about their necks.

1668 tr. P. Calderón de la Barca Feign’d Astrologer ii. 26
Here are words as able to fright away an Ague, As Voiture’s Abracadabra.

1691 J. Dunton Voy. round World II. ix. 103
If there’s any thing in the Stories of Inchantation, thy Verses have as much vertue in ‘em as any Abracadabra in the World.

1786 J. H. Tooke Epea Pteroenta Advt. 104
The grimgribber of Westminster-Hall is a more fertile?source of imposture than the abracadabra of magicians.

1791 G. F. A. Wendeborn View Eng. II. ii. 486,
I found him in deep meditation, endeavouring to decypher a kind of Abracadabra, written on a small piece of paper.

1816 Scott Antiquary II. viii. 226
Where be your periapts, and your abracadabras, man?

1825 S. T. Coleridge Aids Refl. 165
Leave him? to retaliate the nonsense of Blasphemy with the Abracadabra of Presumption.

1867 Catholic World July 534/1
There is scarcely a slave, or a tree on the estate that has not a triangular Abracadabra, or some other amulet suspended on him or it.

1882 H. D. Traill Recaptured Rhymes 32
The marvels of magical spell Medieval find credit once more, And ‘peasant-proprietor’ conjures as well As an ‘Abracadabra’ of yore.

1917 Amer. Jrnl. Theol. 23 187
Formulas which are as meaningless as the abracadabras of a conjuror in a booth.

1983 Daily Tel. 4 Apr. 7/2
That Hebrew cabbalistic spell the Abracadabra had to be pronounced nine times before it could be effective.

1996 Sunday Independent(S. Afr.) 15 Sept. (Sunday Dispatches) 18/2
The trick?that caused most wonder?was one he called ‘Water from India’.? He would chant a few abracadabras and empty the vase of its water contents.
b. Obscure, nonsensical, or mystificatory language; mumbo-jumbo, nonsense, gibberish.

1867 Biblical Repertory Apr. 252
Swedenborg’s writings, as a whole, are unintelligible—abracadabra—to any other.

1934 D. Thomas Let. c21 Mar. (1987) 103
Piece One is remarkable for the number of entirely meaningless & affected words you have managed to drag in.? All the damned abracadabra of the Poet’s Corner, and as gutless as a filleted herring.

1952 H. Wouk Caine Mutiny ii. x. 101
He was certain that if he sailed a hundred years on the Caine he would understand such abracadabra no better than he did at that moment.

2002 N.Y. Times Bk. Rev. 3 Nov. 14/2
In the two novels that followed Eco gave the impression of seeing just how much deconstructive abracadabra he could get away with flinging in his new public’s face.

2. Something supposedly endowed with special power or efficacy; magic; (also) rigmarole, hocus-pocus.
1821 J. Bentham Elements Art of Packing 124
The same two respectable gentlemen?constitute, in the County of Middlesex, but one sheriff, and thereby, in legal abracadabra, like man and wife, but one person.

1899 N. Amer. Rev. Apr. 462
The sect who call themselves Christian Scientists, and who practice the latest abracadabra to conjure away the effects of fixed causes—asserting that pain is the result of sin and can be abolished by faith.

1948 F. Frankfurter in U.S. Rep. (U.S. Supreme Court) 333 765
Charging a jury is not a matter of abracadabra. No part of the conduct of a criminal trial lays a heavier task upon the presiding judge.

1990 Nation(N.Y.) 19 Nov. 604/2
It was a marvelous bit of abracadabra; the creation of ‘profits’ by giving money away, after which these ‘profits’ launched another wave of borrowing and lending.
B. int. Used by conjurors and magicians as an exclamation imparting supposed magical power, as when performing a trick. Hence more generally: used as an exclamation accompanying any seemingly remarkable feat or occurrence.

1819 W. T. Moncrieff Rochester ii. iii. 43
Well then, if you won’t tell our fortunes for us, suppose we tell you yours?. Hey presto pass! Abracadabra!—By the lines of your face, I can perceive [etc.].

1859 Amer. Jrnl. Educ. Dec. 539
If the time be well chosen, one may then put two fingers up, three down—abracadabra! and behold a bag full of gold.

1917 R. Graves Fairies & Fusiliers 58
What need have I of magic charms—‘Abracadabra!’ and ‘Prestopuff’?

1976 A. MacLean Golden Gate ix. 200
The lights will be switched off when I want them. ‘Abracadabra!’

1990 Scuba Times Mar.–Apr. 29/1,
I did, and ‘abracadabra’, no more backscatter.

2001 K. Sampson Outlaws (2002) 77
Abracadabra! The door’s open. We’re in.
Consider it then, what word for you would suggest another deeper import? One worth deepening the journey and relationship to?

That might be
Design?
Or Brand?
Sign?
Or Signature?

Tim | GIRVIN Osean Studios
INNOVATION | INVOCATION | CROWDWEAVING
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