There is the sign, which is a way — a tool to explain process and direction, to instruct, to mark, to place: made. The Ace Hotel, Expressed Metal Plate But to the notion of place-making, how that...
Rangelands, New Mexico — a long and blank expanse. Then there’s a sign. But it’s presuming something: you know where you’re going. I was transversing high desert rangelands, crossing the state, in a...
The signature is a marking, a signing, that links the gesture of the hand, the fingertips, the wrist, the arm to the mind. It’s a kind of drawing of the mind — your signature is the...
Strategic Magic, Designed Mysticism, Metamagical Thematics. It’s been said that illustration, the real meaning of the word is a shining — to illustrate is “making bright.” But also — to purify. The...
There is a sign, and beneath that sign is another sign. Brands and palimpsest, the layers of content. When I was working in Paris, I marveled at the old shopfronts and the signing on signing — a new...
Designed Magic, Magic Designed. It’s been said that illustration, the real meaning of the word is a shining — to illustrate is “making bright.” But also — to purify. In...
The Context of Message, Framing of Context and Visualization I look for signs that aren’t signs — in a conventional sense — they tell another deeper story, but sigils that signal a message that...
THE SIGILLIC SOLUTION In the journey of brand design and identity, there is the high road, the first summit, the easier vista—the outreach of an accessible view and foundational story: “it’s...
WHAT THAT COMES DOWN TO, IS WHAT TYPE, ARE YOU? When I interview people, prospective employees, client and team interviews, I watch for handwriting. How does a person sign their name, how do they...
Designing Magic: The Draft of the Letter as the Quest for Mystery Everyone knows that occult really means hidden. But in that, one might surmise that the Cult of the Occult would be nothing more...
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