Bastyr University
The Challenge
Missing the Mark-eting
Bastyr’s marketing efforts were outdated and weren’t fully supporting the ongoing innovations that continued to morph strategy and tactical direction for the University. They approached GIRVIN to help redefine their mission and energize the University’s marketing, messaging, and overall visualization.
The Solution
Back to Basycs
We first focused on aligning business strategy with tactical planning, messaging, and foundations for communications in newly imagining the character of the University. Reinforcing the bridges between their internal and external community members, we created a new brand system, including an official identity seal and medieval herbal illustrations procured from the GIRVIN rare book collection. We applied this new brand language to a redesign of their massive website with extensions to print and marketing collateral recommendations. These brand, design, and messaging transitions supported Bastyr as the largest university for natural health arts and sciences in the US.
Strategy
Identity
Marketing Materials
Messaging
Print
Website
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The Bastyr University leadership team worked closely with GIRVIN on the University brand initiative. GIRVIN’s team listened carefully to the various stakeholders and connected with the people of our diverse community. The result of GIRVIN’s work was a fresh, powerful message and new approaches to how Bastyr University conveys its story. GIRVIN kept us moving and helped us make progress each day with a mix of soul-finding, path creation and building new ways of seeing and experiencing the Bastyr University brand.”