Benefit Cosmetics
The Challenge
A Beautiful Vision
Benefit leadership reached out to GIRVIN for help exploring brand strategy and visualizations for a heritage cosmetic product offering that started with the innovations of Jean and Jane Ford.
The Solution
Leading Personality
We began our deep dive into the brand strategy by understanding the internal cultural positioning, which led to rethinking the customer value relationships and developing new messaging and imagery. Our ground-level work created a solid foundation for the Benefit brand’s voice, personality, and visual system—generating trust with consumers and launching the Benefit brand into a new stratosphere of popularity.
Strategy
Messaging
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The GIRVIN / study has led us to start two important projects related to our brand and Legacy—there is no question in my mind that this was the key trigger to Benefit exploring in much more detail its roots and DNA. Much appreciated.”