Ennoble Beverages
The Challenge
Raise a Can
The team at Ennoble Beverages needed new can designs for their line of TGI Fridays beverages. The request was to keep some of the feeling of the old designs while adding more energy and an elevated, premium feel to each can.
The Solution
Strategic Uplift
GIRVIN laid out a process and developed a highly individualized approach to the illustrations by building and styling the beverages in our photo studio and shooting each glass, garnish, and complete ensemble. We then used those images to render the illustrations for each flavor variation.
Strategy
Identity
Illustrations
Packaging
Using unique imagery as the foundation of the illustrations was a pivotal part of the process that helped build greater brand equity into the overall can design. We used graphical elements such as the diagonal red stripe and the dropped color blocking on the cap to further develop a brand language that can be used on further expansions of the beverage line or other brand collateral while still being reminiscent of the pre-established TGI Fridays style guide.
“
Fantastic work to develop a logo that our leaders and others throughout the company really like. We’ve been very proud to reveal it to our colleagues. You definitely set us up for success and gave us a new mark that will last for the coming years”.