Hair Detox

Maximum disruption

Angelo David Pisacreta, celebrity hair stylist and creative director of the Angelo David Salon, wanted to disrupt the hair care market with a unique, first-of-its-kind hair revival supplement.

Minimalist approach

After holding an initial BrandQuest^® workshop to fully understand his vision, GIRVIN created a brand identity, packaging, and website with a more modern and minimalistic approach. The clean, minimal brandmark pops on imagery, and the unique color palette for the packaging resonates well in person and online. From there we built out the print and digital marketing, as well as eye-catching and informative social media. Our holistic branding efforts effectively gave Angelo David an easy way to promote both his notoriety with his salon and product updates with Hair Detox. With a solid online and social presence, robust marketing, and straightforward messaging and visual design, the Hair Detox brand took off with great success.