Nexie
The Challenge
Who Am AI?
ACME Brains, Inc. co-founder Mary Jesse and her team were working on an exciting new AI offering. With the rapidly evolving AI landscape and upcoming AI conference, Mary approached GIRVIN to quickly solidify their positioning and initial branding as a stake in the ground for their first product, nexie—a personalized AI model that uses a proprietary Personal Context EngineTM which enables users to privately and intuitively store, access, and organize information.
The Solution
All About the You-ser
GIRVIN held a BrandQuest® to get to the heart of nexie and what the ACME Brains founders envisioned communicating through its platform. Soon, a metaphor emerged to express the soul of nexie: the secret garden—a private, personalized place of nurturing growth, personal cultivation, exploration, friend-like counsel, and creativity. Their niche in the market, we discovered, organically bridges the gap between privacy, functionality, and personalization. From there, we formed their logo—a lowercase sans serif for friendliness and accessibility, with the incorporation of green and a leaf shape to bring out the garden metaphor. We also created a quick solution for the ACME Brains logo that references the shapes within the nexie logo.
Strategy
Story
Identity
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I’ve worked with Tim Girvin and his teams for decades, and he always delivers. Expert at listening to me and my teams, strategically focused, tactically precise results. His Soul Summit workshop organized our thinking, aided in message and positioning, and designed our first stake in the AI market. And again, GIRVIN delivers.”