RChain Cooperative

Left brain vs right brain

The blockchain platform RChain approached GIRVIN to help them reimagine their identity and to implement new branding across various media.

Holistic visual systems

After an investigatory BrandQuest<sup style=”font-size: smaller;”>®</sup> workshop, we built a brand strategy to discover the visual code of the new global, transparently inspectable, cooperative blockchain. We created a revitalized identity and color palette, then developed a pattern language, or BrandCode<sup style=”font-size: smaller;”>®</sup>—a recognizable set of imagery, messaging, color systems, and typography that support a holistically integrated brand design program. This led to the creation of app visuals, print and digital systems design direction, as well as branding their first app, RSong.