Urban Decay
The Challenge
Punch Up The Pallette
Founders Wende Zomnir and Sandy Lerner reached out to GIRVIN to create a unique shade of color that hadn’t before “existed” in the market, and packaging for its products.
The Solution
Color City
We created a strategy of “urban camouflage” and the packaging used elements similar to Oil Slicks, Acid Rain, Smog and Rust. We created the logo, packaging, and storytelling through visualization. Our foundational work put Urban Decay on the map; the visual storytelling carved a unique space for Urban Decay in the beauty industry.
Strategy
Story
Identity
Illustrations
Messaging
Packaging
