by GirvinIT | | Feb 15, 2016
Spa Lore Procter & Gamble approached GIRVIN to help invent and build out a brand that reaches into the anthropology of healing and rejuvenating natural ingredients. Spa Lore’s brand and product names reference global customs and traditional beauty rituals from...
by GirvinIT | | Jan 26, 2016
Riders® by Lee® The VF Corporation sells denim jeans under three brand names: Lee, their premium brand, Riders, the mid-priced brand and Wranglers, the value brand. From in-store research testing, it was clear that the single most confusing aspect of the shopping...
by GirvinIT | | Jan 17, 2016
Fairmont Hotels The Challenge Disparate measures Fairmont executives approached GIRVIN to help them come up with a new strategy and way of thinking of group of disparate properties on the beach in Acapulco. The Solution Treated like royalty Starting out with a...
