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The Book of Signs, the Book of Symbols, the Sign of the Book, the Signal of the Sigil

by Tim Girvin | Brands, Concepts, Cool People, Designers, Storytelling | Aug 6, 2013

Designed Magic, Magic Designed. It’s been said that illustration, the real meaning of the word is a shining — to illustrate is “making bright.” But also — to purify. In a manner, thinking about illustration as a craft of communication...

Brand story, the layering of content

by Tim Girvin | Brands, Concepts, Designers, General, Storytelling | May 17, 2012

Layering content, the palimpsest of meaning A calligraphic broadside, a gift, for speakers and presenting participants at The Evergreen State College 40th Anniversary. When I was a student, library adviser, workshop instructor and finally, faculty member [graduate...

THE PREMISE OF DESIGN THINKING

by Tim Girvin | Brands, Concepts, Designers, Marketing 2.0, Storytelling, Trends | Aug 22, 2011

Exploring the emotionality of strategy, the humanity of brand, untethered creativity and the tactics of design management. EXAMINING CREATIVE INTELLIGENCE We’ve got history in the balance between the concept of the crossroads of creativity and intelligence, as...

Enchantment, engagement and embracement in the layering of brand messaging, visualization and experience design

by Tim Girvin | Brands, Concepts | Jan 24, 2011

What do you know? The mystery of mind, message and meaning. I was thinking about that question — someone asked me: “well, what’cha know?” And I contemplated the depth of the question. It’s just as powerful as “what’s your...

BRANDFIRE | Conceptions of Passionate Brand Leadership

by Tim Girvin | Brands, Concepts | Jun 14, 2010

Exploring the detailed visioning of leadership in brand management. This article appeared in the June 2010 issue of Arcade | Architecture and Design in the Northwest. Fire. BRANDFIRE | A culture of passion What lies beneath I think we need to be thinking about our...

BrandQuest® Innovations and New Brand Development at Girvin | Strategic Branding

by Tim Girvin | Brands, Concepts, Storytelling | Nov 29, 2009

Engaging leadership brand champions: studying the patterning of innovation, the struggle of the paradigm and the modeling of breaking brands free. As a business person, a planner, and a student of enterprise internationally, working on the edge of innovation,...

Brand Psyche | Examining brand relationships and human personality profiling

by Tim Girvin | Brands, Concepts, Marketing 2.0, Storytelling | Nov 22, 2009

GIRVIN’s Strategic and anthropological brand research in global enterprise, personality, and profile testing. What is the line that moves towards marketing to the psychic space of a person? How do you find the heart of a relationship? Brand to person? Person as brand...

Notes on brand, strategy, story and hybrid messaging

by Tim Girvin | Brands, Concepts, Cool People, Storytelling | Oct 11, 2009

Brand strategy exploration: Yves Saint Laurent | Girvin: 2007 For a presentation on entrepreneurship, branding and emotional content to the Nanyang Technological University, Singapore GIRVIN’S FOCUS has been directed to the concept of brand development and...

Brand Instinct: The human sense of connection in community

by Tim Girvin | Brands, Concepts, General | Aug 24, 2009

Studying the context of intuition in branding When we’ve had the opportunity to explore the notions of testing — locally, nationally, internationally, even in micro-community and localized interceptions — it’s interesting to consider what is...

Art Wolfe | Exploring a human brand of curiosity, discovery, love

by Tim Girvin | Artists, Brands, Cool People, General, Storytelling | Mar 23, 2009

Art Wolfe | Wikipedia imagery file Creative Commons Attribution-Share Alike 3.0 Unported The brand that is a living, loving being. Art Wolfe and I go way back — decades; but my personal relationship with him goes back further — into the recesses of my...
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