by Tim Girvin | Brands, Human brands, Luxury, Retail, Storytelling | Oct 19, 2010
Forging Authentic Brand stories: Examples, Challenges and Directions If telling the truth becomes questioned in a branding proposition, then how to right the equation? With Louis Vuitton (LVMH) as a client, we’ve spent a lot of time studying the brand — in...
by Tim Girvin | Artists, Concepts, Cool People, Designers, Luxury, Retail, Storytelling, Trends | Oct 4, 2010
THE SPIRIT OF FASHION ILLUSTRATION TAKEN TO ANOTHER EDGE. FINDING PERSONAL ALIGNMENTS, THE HISTORY OF THE PRACTICE. Antonio Lopez illustration Origin: lustration 1615–25; < L lūstrātus, ptp. of lūstrāre to purify, illumine. Seeluster1 , -ate1...
by Tim Girvin | Brands, Concepts, Luxury, Trends | Aug 15, 2010
LOGO DESIGNERS OUT OF BUSINESS? EXPLORING THE NEW TREND, LOGO-LESS MERCHANDISE? DOES THAT MEAN BRANDERS ARE OUT OF BUSINESS? HARDLY SO, UNLESS THE PREMISE OF BRANDING IS DESIGNING LOGOS. But there’s more. Off and on, over the years, the idea of logo on, logo...
by Tim Girvin | Brands, Cool People, Luxury | Jun 1, 2010
Ermenegildo Zegna’s Vellus Aureum Luxury strategies and authentic truth. Making things by hand is a disappearing legacy. And even to the concept of the most luxurious, the idea of an object being completely handmade is a vanishing tradition. The concept of...
by Tim Girvin | Brands, Concepts, Luxury, Motion Pictures | May 26, 2010
Examining Vehicles and Brand Placement Automobiles represent a fabulous concretion of brands synchronized to complex emotional and value constructs. Cars contain far more than conventional brands, they are emotive in the context of containment. They exemplify a sense...
by Tim Girvin | Brands, Concepts, Luxury, Marketing 2.0, Retail | Mar 29, 2010
Exploring the concept of a single brand article, captivating market share and perception There are a series of brands that found their legacy based on the proposition of a single product — and they can either build on that foundation, over time, or they become...
by Tim Girvin | Brands, Luxury, Storytelling | Feb 1, 2009
A Study of Brand, Truth and Storytelling in Community As a brand consultant and designer, I’ve been working internationally for 35 years in finding the heart of brands. Brands, in a way, that have heart, have an especial place in my practice. Because brands that...
by Tim Girvin | Brands, Concepts, Designers, Interior Design, Luxury, Places | Jan 26, 2009
Exploring the concept of wellness in experience design and environmental graphics. Two years ago, we began working on the development of the Canyon Ranch Living® | Miami concept in Miami Beach, Florida. It’s open, as of a couple of weeks ago. To their position,...
by Tim Girvin | Concepts, Designers, General, Interior Design, Luxury, Places | Jan 23, 2009
Defining story, brand and environment — in synchrony. Finally. When I was working in Paris, several years ago, I’d connected with Serge Trigano, talking to him about a series of projects. Serge comes from the family that originated ClubMed — a wildly...
by Tim Girvin | Artists, Brands, Cool People, Luxury, Storytelling | Jan 6, 2009
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