Blogs By Tim Girvin
H E L L O,
The Art of the Nomen | Brand Strategy, Naming and Innovation
Your name is your apex point of recognition—it’s the first thing that your audience sees and hears—it’s the hello: “my name is, here’s what I do. And here’s what I can do for you.” We know naming. GIRVIN has a quarter century of active naming experience, with a...
From The Grounds Up | GIRVIN’s Coffee Brands | Caffeinated Brand Storytelling
We're rolling into 50+ years of continuous involvement in brand strategy and integrated design— and as coffee connoisseurs—we’ve savored this brewed beverage all over the world, from Seattle to NYC—Maui too, LA to Vancouver,southwards to Costa Rica, east to Paris,...
Theatrical Branding and Type Design | Logo Workshops in LA
For motion picture studio teams, agencies and theatrical producers, I’ve been giving these workshop presentations as a proposition to linking marketing strategy, brand storytelling and narrative illustration. In a manner, thinking of movie logos, the identity offers a...
The Touch of Patterning | Sensate Brandspace, Building Brands, Branding Built Places
WHEN YOU THINK ABOUT IT, A KEY POINT OF RESONANCE IN BRAND EXPERIENTIALITY* COMES DOWN TO THE HOLISM OF SENSATION. How does it feel? How unforgettable is the holism of your feelings— or your guests feelings—about it? For many of us, that would be what we see—but...
The Designer’s Grimoire | The Symbolism of Marks
GIRVIN’s Symbolic Patterns for Interiors and Meaningful Graphics in Placemaking Any designer knows that a simple plane, an empty piece of paper, a coverless book, an empty package or the “undefined” skin of a shopfront is a presence without place—there’s no story,...
IDEATION AND NOMENCLATURE | WHO ARE YOU AND WHAT’S YOUR NAME?
GIRVIN IDEATOR® NEW BRAND DEVELOPMENT, INNOVATION AND NAMING. There are two sides to the issue of a name—one is “hey you, what’s your name?” Or, “my name is…” The other is, “I call your name…And I know your truth, you are mine.” One might say that the ancient strategy...
MAKING MARKS | BRANDCODING® AND THE SPIRIT OF THE BRAND
TOUCH ME MORE OFTEN. When you circulate, out exploring things—places, brands, natural experiences in the outdoors—what do you do? How do you explore? Me? I’m a touchy-feely kind of a person—I like to touch things, which is inherent in the character of my work, since I...
THE SYMBOLISM OF THE DRAGON
THE MIGRATION OF SIGILS, SIGNETS AND PATTERNS Isn’t it so that there are devices, objects, that repetitively reveal themselves— during the course of your journey, your work? These are marks that come back to you, your journeys down the lane of the way that you have...
Deep Reading: The Meaning Behind the Message
In the journey of branding—and the visuals and messages that are integral to any branding initiatives, there is, invariably, the picture inside the picture, the message inside the message. THERE’S A STORY IN THE STORY, THERE’S A TELLING INSIDE THE NARRATIVE. I believe...
Rethinking The Soulfulness Of Placemaking
When you make a place, what gives it soul? Authenticity, material utility, legacy of use. Humanity in play, ingenuity of unexpected applications. Soulfulness wouldn’t support a clinical cleanliness or synthetic manufacture, soul— by its very etymology—refers to sea,...