Kevin Roberts

Kevin Roberts | CEO | Saatchi+Saatchi ww. | Bridget de Socio | creative ronin —- Monday, May 7, 2007 Inspirational People – Bridget de Socio One thing you can say about working at Saatchi & Saatchi is that it is never dull and it’s mostly fun. And the...

TOM FORD | THE HAND

Tom Ford | The hand speaks Tom Ford sees, feels and creates what’s right for him. I went back to Tom Ford, on Madison Avenue. This time, to meet with Shirin Von Wulffen; I’d worked with her at Yves Saint Laurent. Now she’s the publicist for Tom Ford...

Fight Girls

I was talking to these girls this morning, on the way to the office — and while I couldn’t take pictures of them, since they are pitching this concept for a TV Series, I did take pictures anyway. Love those pink gloves, I sez. They weren’t doing...

Nice. One. Eno.

Happy Monday. I’m sure you know all about Brian Eno. But I wonder if you’ve seen one of his installations? I think that I talked to you about sound in environment. How people can experience space in the context of sound. Maybe I’d mentioned seeing...

The Elevator Pitch

There’s an interesting positioning here — to the concept of the elevator pitch. And while I don’t have a elevator pitch, or a request for money, I do have a modeling that relates to your premise. So, a framing. Brands are about people. And we know...

Global Shop

What about personality, to brand, to trend, to direction? Every time I connect with a brand, there’s a person involved. Funny, isn’t that? I believe sometimes, that we forget about that. We think about the business proposition; there’s a personality,...