by GirvinIT | | Feb 26, 2016
Union Bay The Challenge Growing Pains Unionbay needed to change, improve and realign. They engaged us for brand metamorphosis and renewal. The Solution Jung at Heart GIRVIN led the transformation that superseded the usual pursuit of merely changing a thematic look and...
by GirvinIT | | Jan 26, 2016
Riders® by Lee® The VF Corporation sells denim jeans under three brand names: Lee, their premium brand, Riders, the mid-priced brand and Wranglers, the value brand. From in-store research testing, it was clear that the single most confusing aspect of the shopping...
by GirvinIT | | Jan 1, 2016
Bloomingdale’s Celebrate To create a concept of global “celebration” for a multi-story campaign development is the beginning challenge, it’s another to develop the conceptions for how it might look. This is always done in collaborative stages, between design,...
