by Tim Girvin | Brand Mysticism, Brands, Concepts | Apr 18, 2025
The GIRVIN | Strategic Branding & Design team have a long history in creating pathways to humanize the strategic impressions—and tactical outcomes, in technology brand experience—for enterprise employees, community relationships and customers. In a legacy of...
by GirvinIT | Brand Mysticism, Brands, Concepts | Apr 15, 2025
Solving brand challenges in a collaborative innovation summit I created the first BrandQuest® a registered IP for GIRVIN in the request of an unusual challenge by a team from IBM, fronted by Nobuo Mii in 1993—a mission to build a microprocessor-powered personal...
by Tim Girvin | Brand Mysticism, Brands, Concepts | Feb 13, 2025
Workshopping allegories and brand soul I was thinking about the question of inquiry and exploration, the search—reaching in(to people)—listening to them, learning from them, and gathering their impressions and ideas. Search for it, listen to them, what does that look...
by Tim Girvin | Brand Mysticism, Brands, Concepts, Storytelling | Dec 19, 2024
How Bright the Future? Could a Creative Brief be…Brief? Not really. Brevity isn’t the point, it’s the concision of the document. This is a talk that I was asked to offer at P&G, then later again at Mark Anthony Brands—the beverage group in Vancouver, BC., then...
by Tim Girvin | Brand Mysticism, Brands, Storytelling | Dec 13, 2024
The quest for where you were, and where you are now—and, as we’ve asked, “what do you know?” You might just never know. I’m walking out there, walking around remote pathways wild rivers, swaying bridges, down in ancient buildings and pathways. And while I’m down...
by Tim Girvin | Brand Mysticism, Concepts, Storytelling | Nov 26, 2024
It happens to the best of us—there’s a confident gait, the gallant stride, a bold sprint and then: there’s a stumble. It rumbles in the background—all the time—the risk of misstep. Personally, I contemplate my own faltering—and there have been many. Moves that I...
by Tim Girvin | Brand Mysticism | Nov 22, 2024
Anyone can think symbolically—and likely, we all do. You see something and think, “that reminds me of a…” Living in a creative space, the memory palace of explorations, memories and meaning—the imagination swerves to new pathways, neural leaps to stringing ideas...
by Tim Girvin | Brand Mysticism, Concepts | Nov 6, 2024
The leap of adventure in the movement of brands, spirit, soul and destinations— the risk to get out there, go further, get farther. In a recent set of GIRVIN brand soul summits, brandquest® workshops [how we work to get somewhere new as a team-based collaborative...
by Tim Girvin | Brand Mysticism, Concepts | Oct 30, 2024
The Nine Gates of Brand Intelligence In the long watch of the brand shepherd, steward and sentinel— it’s important to consider a 360º surveillance of territories. In a kind of mirrored language, it shall be called outlook and look out. If you visualize your brand as a...
by Tim Girvin | Brand Mysticism, Concepts | Sep 12, 2024
I was working in a team-collaborative session, a BrandQuest, Soul Summit—an innovation forum, and we were discussing the implications of attraction. As brand strategists and designers, you know about the implications of product attraction. As we put it, first there...
