Brand allegories | The Symbolism of the Knot

Have you ever observed that certain patterns repeat themselves in your life? There’s a recognized marking—perchance a star, a flower, or a spiral—it’s a wheel, perhaps a tower, some object of significance; it’s a sign—you see it at one pivotal moment in your life, and...

Ghost Branding, Stealth and Whisper Messaging

Ghost Brands and the Principle of Palimpsest I was thinking about the notion of a “ghost business,” that—in imagery—could be seen as something hidden, transparent and diaphanous. Towards the conception of ghostly-related design, and, for example, my simple detailing...

The Patterning of Brand

Brand DNA | The Narrative of Design Patterning in Placemaking, Objects and Experientiality As designers, we stand up to build environments, messaging and visual expressions, to enable ideas, impressions, textual content and visualizations. And they are patterns—a...