by Tim Girvin | Brand Mysticism, Concepts, Interior Design, Places, Retail | Aug 22, 2025
Are you a touchy-feely person? From a GIRVIN book of mūdra, symbolic hand-poses— the universal language of gesture. I’m very much about touch. And feeling. The realm of the GIRVIN brand work is about hand-craft, making brands by hand, grasping digital interpretations...
by Tim Girvin | Brand Mysticism, Concepts | Aug 14, 2025
You I’ve been workshopping, talking, and listening to, people about their brands, and the notation of distinctivity—the characteristics of differentiation. Of course, as any brand strategist, designer, steward, you might be thinking, “yes, I work on a brand— but,...
by Tim Girvin | Brand Mysticism, Concepts | Jun 26, 2025
We tend to think allegorically about the work that we do— brand as fire, design as transformation, and markings as magic. And plenty of the clients that we work with think of their enterprises as deeply metaphorical and soulfully intentioned —light bringers, wellness...
by Tim Girvin | Brand Mysticism, Concepts | Jun 18, 2025
Developing Hand-crafted Symbols as Deep Metaphors During my college years, I studied calligraphy with Lloyd Reynolds— the maestro of the calligraphic arts that inflamed Steve Jobs, during Steve’s limited foray at Reed College. And a core precept—this would be the I +...
by Tim Girvin | Brand Mysticism, Concepts, Storytelling | May 30, 2025
Brand Chains, Ropes, Knots and the Entwinement of Meaning As a Boy Scout—even out to the rank of Eagle—I always had a fascination with knots, ropes, lashing, sea-and-water craft in the tradition of sailing. In scouting there is an expectation, as I’ve noted earlier,...
by Tim Girvin | Brand Mysticism, Brands, Concepts | Apr 18, 2025
The GIRVIN | Strategic Branding & Design team have a long history in creating pathways to humanize the strategic impressions—and tactical outcomes, in technology brand experience—for enterprise employees, community relationships and customers. In a legacy of...
by GirvinIT | Brand Mysticism, Brands, Concepts | Apr 15, 2025
Solving brand challenges in a collaborative innovation summit I created the first BrandQuest® a registered IP for GIRVIN in the request of an unusual challenge by a team from IBM, fronted by Nobuo Mii in 1993—a mission to build a microprocessor-powered personal...
by Tim Girvin | Brand Mysticism, Brands, Concepts | Feb 13, 2025
Workshopping allegories and brand soul I was thinking about the question of inquiry and exploration, the search—reaching in(to people)—listening to them, learning from them, and gathering their impressions and ideas. Search for it, listen to them, what does that look...
by Tim Girvin | Brand Mysticism, Brands, Concepts, Storytelling | Dec 19, 2024
How Bright the Future? Could a Creative Brief be…Brief? Not really. Brevity isn’t the point, it’s the concision of the document. This is a talk that I was asked to offer at P&G, then later again at Mark Anthony Brands—the beverage group in Vancouver, BC., then...
by Tim Girvin | Brand Mysticism, Brands, Storytelling | Dec 13, 2024
The quest for where you were, and where you are now—and, as we’ve asked, “what do you know?” You might just never know. I’m walking out there, walking around remote pathways wild rivers, swaying bridges, down in ancient buildings and pathways. And while I’m down...
