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Materia Spiritus | Brand Patterning

THE QUEST FOR DEEP METAPHORS IN SYMBOLIC PATTERNING, BRAND VISUAL LINGUISTICS In Paris, the above plaque was an installed signage in a small studio’s shopfront off the Seine, Rive Gauche. It was a place that I shared with Pierre Dinand, as a working collaborative lab,...

By This You Are Named

Brand naming As many know, there is a profession of nomenclature strategy—people who “name” things. It’s an intriguing meditation, given ancient character of the concept of the name, which as the tradition of antiquity proffers, speaks literally to the true nature of...